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E-commerce

Industry-Specific
Digital Skills

Other Sectors

Duration

50h

PRESENTATION

This E-Commerce Course offers you specialized training in the buying and selling of products and services through Internet. It is a form of commerce that has experienced a growth significant in recent decades due to the growing adoption of the Internet and digital technology. E-commerce remains an integral part of the current business landscape and continues to evolve with technological advances such as artificial intelligence and virtual reality. It offers significant opportunities for businesses and consumers, but it also presents challenges that must be effectively addressed to succeed in this digital environment. Businesses can personalize the online shopping experience by offering recommendations and offers tailored to each customer.

Objectives

  1. Gain knowledge about the fundamentals, procedures y tools available online for marketing and e-commerce within the legal framework.

  2. Learn how to increase the sales of products or services online.

  3. Increase the conversion rate by optimization of purchasing processes and the removal of obstacles.

Syllabus

TEACHING UNIT 1. INTRODUCTION.

  1. The Information Society. New Information and Communication Technologies.
  2. New Media: The Internet and Commerce. The Internet and Business.

TEACHING UNIT 2. E-COMMERCE.

  1. Concept.
  2. Online Business. Business Models.
  3. Advantages and disadvantages compared to the traditional market.
  4. Types of E-Commerce. E-Commerce
  5. Customer-Supplier Relationship.
  6. The purchasing process.
  7. E-commerce by medium.

TEACHING UNIT 3. THE ONLINE STORE.

  1. Website promotion,
  2. Online Stores or Products
  3. Internet and digital media services.

TEACHING UNIT 4. ONLINE MARKETING.

  1. «One-to-one» marketing. The «online» customer.
  2. Tools for managing and administering a website.
  3. Online Marketing Plan.
  4. Key tools: communication and logistics.
  5. The online sales process.
  6. Techniques for Attracting and Retaining Customers. Related Concepts.
  7. E-commerce Support. E-Human Resources.
  8. Infomediaries. Solution providers.

TEACHING UNIT 5. CRM. STRATEGIES AND TECHNIQUES FOR CREATING ONLINE MARKETING AND ADVERTISING CAMPAIGNS.

TEACHING UNIT 6. DISSEMINATION.

  1. Technology platforms.
  2. Information Sharing.
  3. Advantages and disadvantages.

TEACHING UNIT 7. LEGAL ENVIRONMENT.

  1. Electronic Procurement and Taxation.
  2. Data Protection, Domains, and Ethics.
  3. Secure shopping.
  4. Available payment methods.
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Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.
Specialized Courses Catalog

Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.
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