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E-Commerce on Mobile Devices

Industry-Specific
Digital Skills

Other Sectors

Duration

35h

PRESENTATION

Today, smartphones and tablets are ubiquitous tools in everyday life, and their influence on the way people shop and consume content online is undeniable. The formation of E-Commerce on Mobile Devices provides a comprehensive overview of how to make the most of this ever-growing trend.

The mobile e-commerce has become an essential part of many companies' sales strategies. Consumers rely on their mobile devices to search for products, make purchases, and find information about brands. Therefore, understanding and mastering mobile e-commerce is essential to business success in the digital age.

Objectives

  • Understanding the basics of e-commerce on mobile devices and their importance in today's market.

  • Gain the knowledge needed to choose between a mobile website or a mobile app for e-commerce.

  • Understanding which sales platforms are effective and payment systems in the mobile environment.

  • Learn about usability and user behavior on mobile devices in the context of e-commerce.

Syllabus

TEACHING UNIT 1. MOBILE E-COMMERCE, USER BEHAVIOR: CHOOSING BETWEEN A WEBSITE OR AN APP, EFFECTIVE SALES PLATFORMS, PAYMENT SYSTEMS, USABILITY. TEACHING UNIT 2. MARKETPLACES. TEACHING UNIT 3. MOBILE SHOPPER BEHAVIOR. TEACHING UNIT 4. ANALYSIS BY PRODUCT TYPE AND MARKET. LEARNING UNIT 5. THE ONLINE STORE ON MOBILE: CHECKLIST FOR A SUCCESSFUL SALES CHANNEL. LEARNING UNIT 6. MOBILE USABILITY. LEARNING UNIT 7. GENERAL AND MOBILE-SPECIFIC ONLINE STORE SECURITY. LEARNING UNIT 8. MOBILE RETARGETING ON DESKTOP COMPUTERS, INFORMATION CHANNELS, AND SALES CHANNELS. TECHNIQUES FOR RETENTION. LEARNING UNIT 9. MOBILE ANALYTICS AND CALCULATION OF DIRECT AND INDIRECT RETURN. LEARNING UNIT 10. BLUETOOTH, iBEACON, QR, NFC: FROM THE PHYSICAL WORLD TO THE VIRTUAL WORLD. USE OF AUGMENTED REALITY. TEACHING UNIT 11. TRENDS: ADVERGAMING AND SOLOMO STRATEGIES.
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Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.
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Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.
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