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E-Business: Online Business Development

Industry-Specific
Digital Skills

Other Sectors

Duration

140 hours

PRESENTATION

Training in E-Business: Online Business Development provides a solid understanding of the fundamentals of e-commerce, exploring its forms, services, and opportunities in the current market. The book covers technological aspects, the business-to-business (B2B) and business-to-consumer (B2C) commerce, payment methods, and online security. In addition, it Explore Internet marketing, e-commerce logistics, legal issues, and other online business models, including mobile marketing.

Objectives

  • Understanding the essential elements of the E-commerce and Its Forms.

  • Explore the the current technological landscape on the Internet and its services.

  • Analyze the B2B and B2C e-commerce, their types and models.

  • To study the payment methods and security features in e-commerce.

Syllabus

TEACHING UNIT 1. E-COMMERCE PROGRAM 1. Fundamental elements of e-commerce. Types 2. E-markets 3. Opportunities and challenges in the e-market 4. Other Internet services relevant to e-commerce TEACHING UNIT 2. THE TECHNOLOGICAL LANDSCAPE 1. Evolution and Internet services 2. Connectivity 3. Intranets and extranets TEACHING UNIT 3. BUSINESS-TO-BUSINESS (B2B) 1. The Concept of B2B 2. Types of B2B E-markets 3. Types of Activities Conducted in B2B E-commerce 4. Vertical and Horizontal Markets 5. The Supply Chain in B2B 6. E-marketplaces TEACHING UNIT 4. BUSINESS-TO-CONSUMER (B2C) E-COMMERCE 1. B2C (business-to-consumer) e-commerce 2. Types of B2C (business-to-consumer) points of sale 3. Infomediaries TEACHING UNIT 5. PAYMENT MECHANISMS AND SECURITY ISSUES IN E-COMMERCE 1. General Issues Regarding Online Payments 2. Online Payment Systems 3. Security in E-commerce 4. – Credit Card Security TEACHING UNIT 6. INTERNET MARKETING 1. Search Engine Optimization 2. Online Advertising 4. Email Marketing 5. Offline Strategies 6. Relationship Marketing 2.0 7. The Role of Social Media 8. Social Media Optimization (SMO) TEACHING UNIT 7. THE IMPORTANCE OF LOGISTICS IN E-COMMERCE 1. The Role of Logistics in E-Commerce: Balancing Network Constraints and Market Demands 2. Technological Solutions TEACHING UNIT 8. LEGAL ASPECTS OF E-COMMERCE 1. Data protection 2. Law on Information Society Services and Electronic Commerce 3. General Telecommunications Law 4. Electronic contracting mechanisms TEACHING UNIT 9. OTHER INTERNET BUSINESS MODELS 1. General principles of mobile marketing 2. M-marketing: main applications 3. Location-based mobile marketing
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Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.
Specialized Courses Catalog

Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.
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