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Digitalization and Social Media as a Corporate Strategy

Corporate
Digital Skills

Business Management and Finance

Duration

4:00 p.m.

PRESENTATION

The Course on Digitalization and Social Media as a Corporate Strategy It is a training specialty that builds on a corporate strategy; these are fundamental practices in the business environment current business world. Both of these aspects can offer numerous benefits for companies seeking to remain competitive and connected with their audience. Digital transformation refers to the process of incorporating digital technology into all aspects of a company, from internal management to customer interactions

Objectives

  • Purchase the knowledge necessary to fully optimize the advantages the benefits of running an online business and learning about the possibilities that social media offers to any business organization.

  • Optimize operational efficiency and reduce costs through automation tasks y processes repetitive.

  • Use data and analysis to make decisions more informed and strategic.

  • Improve supply chain management and visibility to reduce costs y improve quality.

Syllabus

TEACHING UNIT 1. E-COMMERCE 1. Understanding e-commerce and how it differs from traditional commerce 2. Compliance with regulations that ensure transaction security 3. Secure transaction management TEACHING UNIT 2. E-GOVERNMENT 1. Secure handling of information exchange and management of procedures with public agencies 2. New relationships with government agencies 3. Online procedures 4. Understanding of online identification systems 5. Autonomy in commercial and business operations. TEACHING UNIT 3. EMAIL MARKETING 1. Design, creation, and management of a marketing plan 2. Application of digital marketing in business management 3. Business and market research 4. Introduction to neuromarketing 5. Sales through social media marketing
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Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.
Specialized Courses Catalog

Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.
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