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Digital Marketing

Cross-cutting
Digital Skills

Digital Skills

Duration

40 hours

PRESENTATION

The Digital Marketing Course It offers you the opportunity to immerse yourself in a booming industry, where the demand for skilled professionals continues to grow. With a focus on the latest trends and strategies, this course will provide you with the essential knowledge you need to stand out in the fields of e-commerce and digital marketing. You'll learn to distinguish between inbound and outbound marketing, enabling you to optimize your customer acquisition and retention strategies. In addition, you'll gain advanced digital marketing skills and master web analytics tools, which are essential for measuring the impact of your campaigns. Taking this course will not only allow you to broaden your professional horizons, but also position you as an expert in a market full of opportunities. The online format gives you the flexibility you need to adapt to your own learning pace and balance it with other responsibilities.

Objectives

– Understand the fundamentals of digital marketing and its impact on today's e-commerce.

– Effectively distinguish between inbound and outbound marketing strategies.

– Identify advanced digital marketing tools and their application in campaigns.

– Analyze web data to optimize digital strategies and improve results.

– Develop the skills needed to create digital marketing campaigns aligned with business objectives.

– Evaluate the performance of digital marketing campaigns using web analytics.

– Implement innovative digital strategies based on current market trends.

Syllabus

TEACHING UNIT 1. INTRODUCTION TO DIGITAL MARKETING AND THE WORLD OF E-COMMERCE Understanding Digital Marketing and E-commerce The Digital Marketing Ecosystem – Roles and Functions of the Digital Marketing Officer Digital Strategy E-commerce, M-commerce, and S-commerce Digital Businesses and Technological Integration TEACHING UNIT 2. INBOUND MARKETING VS. OUTBOUND MARKETING Definition of Inbound and Outbound Marketing Digital Marketing to Attract and Retain Customers Content Marketing Social Media and Community Management Digital Marketing Plan LEARNING UNIT 3. ADVANCED DIGITAL MARKETING SEO SEM Programmatic Marketing and RTB Performance Strategy and Techniques Email Marketing LEARNING UNIT 4. WEB ANALYTICS TOOLS Understanding the User: Customer Experience, UX & UI Data Science & Big Data Data Visualization Google Analytics Digital Metrics and Digital Marketing Trends
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Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.
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Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.
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