Digital Marketing

Name: Digital Marketing
Brand: Educa PHAROS
SKU: AFO028QMZ
Availability: InStock

Cross-cutting

Digital Skills

Duration

40 hours

PRESENTATION

Unlock the potential of your career with our Digital Marketing Course, designed to equip you with cutting-edge skills in a rapidly growing industry. As businesses increasingly move to online platforms, the demand for digital marketing expertise has skyrocketed, offering abundant career opportunities. In this course, you’ll explore the fundamentals of digital marketing and the dynamic world of e-commerce, gaining insights into both inbound and outbound strategies. Delve into advanced techniques that set you apart in the competitive landscape. Master web analytics tools to make data-driven decisions that enhance marketing effectiveness. Our online format offers flexibility and convenience, allowing you to learn from anywhere at your own pace. Choose to excel in a field that’s not only in high demand but also constantly evolving, and become a highly sought-after professional ready to drive innovation and growth in the digital age.

Objectives

– Understand the fundamentals of digital marketing and the dynamics of e-commerce.

– Distinguish between inbound and outbound marketing strategies.

– Effectively develop advanced digital marketing campaigns.

– Use web analytics tools to track the success of your digital marketing efforts.

– Create data-driven marketing strategies using analytics insights.

– Enhance your online presence through strategic digital marketing techniques.

– Apply advanced concepts to improve digital marketing performance.

Syllabus

UNIT 1. INTRODUCTION TO DIGITAL MARKETING AND THE WORLD OF E-COMMERCE Understanding digital marketing and e-commerce The digital marketing ecosystem – Roles and functions of the digital marketing officer Digital strategy E-commerce, m-commerce, and s-commerce Digital business and technological integration UNIT 2. INBOUND MARKETING VS. OUTBOUND MARKETING Definition of inbound and outbound marketing Digital marketing – Customer acquisition and loyalty Content marketing Social media and community management Digital marketing plan UNIT 3. ADVANCED DIGITAL MARKETING SEO SEM Programmatic marketing and RTB Strategy and performance techniques Email marketing UNIT 4. WEB ANALYTICS TOOLS Understanding the customer – Customer experience, UX & UI Data science & big data Data visualization Google Analytics Digital metrics and digital marketing trends

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Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.

Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Are the masterclasses live?

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What features does Educa PHAROS have?

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Why is Educa PHAROS the best solution?

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.