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Digital Communication

Cross-cutting
Digital Skills

Soft skills

Duration

45h

PRESENTATION

The Digital Communication Course it immerses you in the the dynamic world of contemporary communication, where the technological evolution redefines the way in which We interact and communicate. Today, the Effective Communication in Digital Environments is essential, due to the the unstoppable growth of digital platforms and the high demand for labor in this area.

Objectives

  • Understanding the Evolution of Digital Communication and its media impact.

  • Identify new omnichannel languages and strategies for a effective communication.

  • Understanding the Digital Consumer Profile y adapt communication strategies.

  • Develop storytelling and branded content for reinforce the digital message.

  • Managing Digital Reputation and Online Crises in a way effective.

  • Apply advanced segmentation techniques y message customization.

  • Implement SEO and SEM strategies for improve digital visibility.

Syllabus

COURSE UNIT 1. FUNDAMENTALS OF DIGITAL COMMUNICATION 1. The Evolution of Communication in the Digital Age 2. New Media, New Languages 3. Omnichannel Communication Strategies 4. The New Profile of the Digital Consumer TEACHING UNIT 2. DIGITAL COMMUNICATION STRATEGIES AND PLANNING 1. Concept and objectives of digital communication 2. Storytelling and branded content 3. Digital reputation management and online crisis management 4. Advanced segmentation and message personalization 5. Automation and conversational marketing TEACHING UNIT 3. DIGITAL PLATFORMS, MEDIA, AND ECOSYSTEMS 1. Social Media Management 2. Video marketing and immersive formats 3. SEO, SEM, and digital positioning 4. Communication in mobile environments 5. New Channels COURSE UNIT 4. RESPONSIBLE DIGITAL COMMUNICATION AND MEASURING RESULTS 1. Ethical and sustainable communication 2. Data protection and digital regulations 3. Communication analytics 4. Online reputation assessment
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Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.
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Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.
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