Contact
Request a demo

Develop an Instagram Content Strategy

Corporate
Digital Skills

Business Management and Finance

Duration

11 a.m.

PRESENTATION

Instagram has become the the premier social media platform for influence, being the one to blame for the the viral spread of information about numerous companies and individuals who were firmly committed to the content creation and the dissemination of this information through this network. This training offers you the opportunity to Develop an Instagram content strategy with a clear goal: Go viral and influence. Throughout this training, you'll discover, step by step, how to create your own personal brand, design a content creation plan, and create these. You'll learn Key Tools and Resources to create highly original and engaging content, as well as some tips.

Objectives

– Identify the key elements of your niche to create a personal brand highly effective.

– Establish SMART goals around your branding and the expected results.

– Create a plan from content creation focused on Instagram.

– Master the different types of content offered by Instagram.

Syllabus

TEACHING UNIT 1. OBJECTIVES. DEFINE YOUR PERSONAL BRANDING

  1. Determine what you offer, your target audience, and your brand's purpose
  2. Identify Your Competition to Set Yourself Apart
  3. Analyze Trends and Predictions on Instagram
  4. Create Your Personal SWOT Analysis
  5. Define your value proposition and your positioning
  6. Define your brand identity and logo
  7. Set SMART goals

TEACHING UNIT 2. STRATEGY. CREATE YOUR CONTENT PLAN, TEACHER

  1. The Pillars of Content for Your Personal Brand
  2. Feed, Reels, and IGTV
  3. Stories
  4. Instagram Live
  5. Instagram Direct
  6. Storytelling on Instagram
  7. Copywriting on Instagram
  8. Interaction with Followers
  9. Content Schedule
  10. Analyze statistics and metrics

TEACHING UNIT 3. ACTION: STEPS AND TIPS FOR DESIGNING HIGH-IMPACT CONTENT

  1. Create your own visual identity. Define your graphic style
  2. Optimizing Your Profile
  3. Content Optimization and Layout
  4. Video recording equipment (ring lights, microphones, tripods)
  5. A Color Story: How to Edit
  6. VSCO
  7. Canva for Instagram Stories
  8. Inshot: How to Edit
  9. Tips and Other Tools for Editing Text, Images, and Videos
  10. Review information sources
Request for Information

Related MOOCs

Course

Workplace Risk Prevention, Ergonomics, and Mental Health

The Course on Workplace Risk Prevention, Ergonomics, and Mental Health addresses the growing need to ensure environments...
Read more
Course

Digital Disconnection and Legal Compliance in the Workplace

In the age of remote work, hyperconnectivity has put companies under the scrutiny of the Labor Inspectorate....
Read more
Course

The Right to Digital Disconnection, Health, and Work Ethics

In a world of global digitization, hyperconnectivity has gone from being an advantage to becoming a challenge...
Read more

Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.
Specialized Courses Catalog

Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.
Scroll to Top