Desktop Publishing: Graphic Design

TEACHING UNIT 1. CONCEPT OF THE GRAPHIC ARTS INDUSTRY. The graphic arts industry in general Print communication Workflow Flowchart of the graphic arts process Prepress Printing Finishing processes The Importance of Design in the Overall Graphic Chain TEACHING UNIT 2. INTRODUCTION. Basic Communication Theory Fundamentals of Graphic Design History and Evolution of Graphic Design Impact of Printing Constraints on Design Graphic Process TEACHING UNIT 3. PRELIMINARY CONCEPTS. The Eye and Vision The Image Morphology of the Image Visual Spaces TEACHING UNIT 4. ELEMENTS OF DESIGN. Types of Images Verbal Group: The Image in Communication Graphic Space Layout / Graphic Architecture TEACHING UNIT 5. AN APPROACH TO TYPOGRAPHY / TEXT. Introduction History of Typography Parts of typefaces / characters Style / family / series Classification of characters by application Typographic language Typometry Typographic composition Typographic proofreading An Introduction to Text TEACHING UNIT 6. GRAPHIC SYMBOLS. History of the Sign Application Configuration of Basic Signs Visual Identity TEACHING UNIT 7. COLOR IN GRAPHIC DESIGN. Color and Communication Primary Colors: Additive and Subtractive How We Perceive Color Complementary Colors Color: hue, saturation, and lightness Four-color process / Pantone system Halftones Color interaction Psychology, symbolism, and aesthetics of color Color in the service of messaging and advertising TEACHING UNIT 8. IMAGE ACQUISITION: THE SCANNER Ways to acquire images Resolution Scanners Evaluating the characteristics of an image Determining the scanning resolution Resampling and resizing images TEACHING UNIT 9. DIGITAL PHOTOGRAPHY Fundamentals of Photography Types of Image Sensors: CCD and CMOS Focal Lengths Autofocus Basic Shooting Modes