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Designing a Visual System

Corporate
Digital Skills

Business Management and Finance

Duration

8:00 p.m.

PRESENTATION

Currently, the world of graphic design It is undergoing major changes driven by the times we are currently living in. This landscape is driving changes in the graphic design profession and the way we design visual identities. Because of this, the profession of designer requires new knowledge and tools to cope with this new reality. In short, the trend in terms of design It opposes aesthetic visual identities based on a unchangeable logo and promotes flexible or dynamic identities. Thanks to this training on the Designing a Visual System You will lay the groundwork for creating brands and visual identities by using as a reference Some dynamic visual identities current.

Objectives

  • Learn the basics of creating the nature y brand structure.

  • Understanding what a visual system . 

  • Designing Visual Systems flexible. 

Syllabus

TEACHING UNIT 1. THE POWER OF A BRAND

  1. What is a brand?
  2. Nature and Structure of the Brand
  3. Case Study: Developing a Strategy, Brand, and Corporate Identity

TEACHING UNIT 2. THE BRAND CREATION PROCESS

  1. Strategic Planning
  2. Brand Value: Brand Equity
  3. Corporate Brands and Product Brands

TEACHING UNIT 3. THE PAST, PRESENT, AND FUTURE OF VISUAL SYSTEMS

  1. Introduction to Visual Systems
  2. The Difference Between Static and Dynamic Visual Identity
  3. How to Design Flexible Visual Systems
  4. Examples of Flexible Visual Identities
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Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.
Specialized Courses Catalog

Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.
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