Marketing Plan Design and Planning

TEACHING UNIT 1. Introduction to Marketing 1. The Concept of Marketing 2. Marketing in Business 3. Strategic Marketing 4. Operational Marketing 5. Marketing Mix TEACHING UNIT 2. Marketing in International Trade (I) 1. The Organization of a Multinational Company 2. Market Research in the International Arena 3. The Risks of Investing in Foreign Countries 4. Segmented Marketing 5. Uncontrollable Factors: The Environments 6. Characteristics of a Successful International Company 7. Mission of International Marketing 8. Elements of an International Marketing Plan 9. International Marketing Strategies TEACHING UNIT 3. International Marketing (II) 1. International Product Policy 2. International Distribution Policy 3. International Communication Policy 4. International Pricing Policy TEACHING UNIT 4. Digital Marketing in International Contexts 1. Fundamentals of Digital Marketing 2. User Trends 3. E-Commerce TEACHING UNIT 5. The Marketing Professional in an International Context 1. The Marketing Professional in an International Context 2. Roles of the Marketing Professional 3. Communication and Protocol 4. Leadership Styles in Marketing TEACHING UNIT 6. Access to International Markets 1. International Market Analysis 2. Study of New Environments 3. Labor Management and Social Security 4. Workdays and Working Hours 5. Corporate Social Responsibility (CSR)