Customer Loyalty, Quality, and Customer Management

Cross-cutting
Digital Skills

Soft skills

Duration

145 hours

PRESENTATION

Currently, in a highly competitive environment, companies find themselves needing to build customer loyalty, which is the ultimate goal of any company, since there's no point in attract customers if you don't manage to build customer loyalty afterward. The customer loyalty It's a process that builds day by day; it's a process in the long term and that cannot be achieved immediately. With this training program in Customer Loyalty, Quality, and Customer Management Students will acquire knowledge about the necessary strategies to achieve the customer loyalty, using quality management systems and tools such as databases, relationship marketing techniques, and customer retention.

Objectives

  • Gain knowledge of the strategies needed to build customer loyalty, using quality management systems and tools such as databases.

  • Analyze the deficiencies in the quality of service.

  • Knowing what the perceived value by customers.

  • Identify the customer loyalty tools.

Syllabus

TEACHING UNIT 1. THE CONCEPT OF CUSTOMER LOYALTY.

TEACHING UNIT 2. CUSTOMER MANAGEMENT.

TEACHING UNIT 3. CUSTOMER SATISFACTION.

TEACHING UNIT 4. FUNDAMENTAL FACTORS OF FIDELITY.

TEACHING UNIT 5. THE CONCEPT OF FIDELITY.

TEACHING UNIT 6. THE BENEFITS OF LOYALTY.

TEACHING UNIT 7. ADVANTAGES OF LOYALTY (II).

TEACHING UNIT 8. SERVICE MANAGEMENT.

TEACHING UNIT 9. VALUE MANAGEMENT AND SERVICE DELIVERY.

TEACHING UNIT 10. PERCEIVED VALUE BY CUSTOMERS.

TEACHING UNIT 11. INTERNAL MARKETING.

TEACHING UNIT 12. ORGANIZATIONAL PRINCIPLES. REENGINEERING.

TEACHING UNIT 13. EXPECTATIONS AND PERCEPTIONS.

TEACHING UNIT 14. THE DESIRED SERVICE.

LESSON UNIT 15. THE EXPECTED SERVICE.

TEACHING UNIT 16. PERCEPTIONS.

TEACHING UNIT 17. SERVICE QUALITY.

TEACHING UNIT 18. DEFICIENCIES IN SERVICE QUALITY.

TEACHING UNIT 19. QUALITY EXPECTATIONS.

TEACHING UNIT 20. SERVICE IMPROVEMENT.

TEACHING UNIT 21. IMPLEMENTATION OF THE PLAN.

TEACHING UNIT 22. QUALITY PLAN. PROCESS REDESIGN.

TEACHING UNIT 23. RELATIONSHIP MARKETING.

COURSE UNIT 24. RELATIONSHIP MARKETING (II).

TEACHING UNIT 25. RELATIONAL MARKETING STRATEGY.

TEACHING UNIT 26. RELATIONSHIP MARKETING STRATEGY (II).

TEACHING UNIT 27. IMPLEMENTATION OF RELATIONSHIP MARKETING.

TEACHING UNIT 28. RELATIONSHIP-BASED SALES.

TEACHING UNIT 29. DIMENSIONS OF RELATIONSHIP MARKETING.

TEACHING UNIT 30. CONSUMER EDUCATION.

TEACHING UNIT 31. CUSTOMER DISSATISFACTION AND CUSTOMER RETENTION.

LESSON UNIT 32. RESPONSE TIME.

TEACHING UNIT 33. SERVICE RECOVERY.

TEACHING UNIT 34. CUSTOMER LOYALTY TOOLS.

TEACHING UNIT 35. LOYALTY PROGRAMS.

TEACHING UNIT 36. CRM.

TEACHING UNIT 37. DATABASE MANAGEMENT.

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Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.

Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.
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