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Customer Communication Skills for Salespeople

Cross-cutting
Digital Skills

Soft skills

Duration

35h

PRESENTATION

The sale It is a constantly evolving industry, and salespeople are no strangers to this reality. In an increasingly competitive market, mastery of the sales techniques It's not enough to be a good salesperson. It is necessary understand the customer's needs y connect with him so that the sale goes through. With this training program in Customer Communication Skills for Salespeople You'll be able to navigate the industry and master the communication techniques necessary to maintain a effective relationship during the sales process, managing the sales techniques they should use there. As well as identifying the best qualities of a salesperson, as well as customer needs.

Objectives

  • Mastering the communication techniques necessary to maintain an effective relationship throughout the sales process, while applying the sales techniques they should use in that process.

  • Identify the best qualities of a salesperson, as well as customer needs.

  • Understanding the phases of the sales process.

Syllabus

TEACHING UNIT 1. THE CONCEPT OF SALES AND BUSINESS COMMUNICATION

  1. Business-to-Business Sales as a Marketing Activity
  2. Sales as a Process
  3. The team and the sales director
  4. Interpersonal Communication
  5. Corporate External Communication

TEACHING UNIT 2. IDENTIFYING THE CLIENT'S NEEDS (I)

  1. Factors Influencing Consumer Behavior
  2. Customer needs
  3. Types of Customers
  4. Social Influences on Customer Behavior
  5. Consumer Perceptions
  6. Reasons for purchasing

TEACHING UNIT 3. IDENTIFYING THE CLIENT'S NEEDS (II)

  1. The Customer in the Mass Market
  2. Motivations for Business-to-Business Purchases
  3. Identifying Product Needs
  4. The seller's product listing

TEACHING UNIT 4. THE QUALITIES OF A SALESPERSON

  1. The Salesperson as a Communicator
  2. Strategies for Developing Salespeople
  3. Active Listening for Salespeople
  4. The Salesperson's Profile: Human, Mental, Intellectual, and Psychological Qualities
  5. Sales Skills
  6. Basic and Advanced Sales Training
  7. Self-Assessment and Self-Monitoring
  8. Techniques for Building Self-Confidence

TEACHING UNIT 5. BUSINESS COMMUNICATION AND THE SALES PROCESS

  1. The Concept of Sales and Business Communication
  2. Identifying Customer Needs
  3. The Qualities of a Salesperson
  4. Stages in the Sales Process
  5. Sales Follow-up
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Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.
Specialized Courses Catalog

Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.
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