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Creative Writing

Cross-cutting
Digital Skills

Soft skills

Duration

8:00 p.m.

PRESENTATION

The creative writing has had a major impact on digital media, especially in the field of marketing. The ability to create texts that captivate the reader and encouraging them to make decisions has become a crucial sales strategy in the online sector. With this training in Creative Writing You'll delve into the fundamentals of this discipline and the various applications of this technique in the creation of literary and business texts. You'll learn what the most important elements of the literary narrative, from plot to character development, and you'll learn how to use these narrative techniques to Writing Persuasively for Digital Media.

Objectives

  • Generate original ideas and express them fluently.

  • To master narrative techniques to capture the reader's attention.

  • Learn about the most commonly used strategies in copywriting.

  • Learning to Write Texts by Following the Lines SEO and optimize search engine rankings.

  • Developing persuasive texts through the storytelling.

  • Cultivating a distinctive voice as a writer.

Syllabus

TEACHING UNIT 1. WRITING AND CREATIVITY 1. Writing and creativity 2. Creative writing 3. Creative plagiarism 4. Creative writers 5. Writer’s block 6. How to stimulate creativity? TEACHING UNIT 2. CREATIVE NARRATIVE 1. Plot 2. Character Development 3. Action and Description 4. Time and Space 5. Conflict and Dialogue TEACHING UNIT 3. PERSUASIVE WRITING I: SEO COPYWRITING 1. What Is SEO Copywriting? 2. Content Writing vs. SEO Copywriting 3. SEO Copywriting Techniques 4. Free Tools TEACHING UNIT 4. PERSUASIVE WRITING II: STORYTELLING 1. The Power of Storytelling 2. Storytelling as a Strategy to Attract Audiences 3. Brand Voice: Storytelling Applied to Branding 4. Sales Pitches vs. Storytelling 5. Forms of Storytelling in Digital Media 6. Identity, Creativity, and Differentiation 7. Impacting, Convincing, Persuading, Moving, and Inspiring Through Storytelling 8. Styles, Uses, and Applications of Storytelling in Sales
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Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.
Specialized Courses Catalog

Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.
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