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Social Media Content Creation for Businesses

Cross-cutting
Digital Skills

Soft skills

Duration

8:00 p.m.

PRESENTATION

The Course on Creating Content for Corporate Social Media is relevant in today's market due to the growing importance of social media in corporate communication and day-to-day operations. This course covers key topics such as social media content trends and content management tools. By taking this course, students will gain practical knowledge to manage profiles social media, taking advantage of the key features they offer to increase the productivity and improve business communication. Students will learn how to make the most of the social media, creating relevant content for target audiences and becoming advanced users.

Objectives

– Learn the basics of content in social media.

– Discover firsthand everything related to the management social media and the business communication.

– Know the structure you need to follow to create a marketing strategy content.

– Understand the key steps to select and generate social media content.

Syllabus

TEACHING UNIT 1. KEY POINTS ABOUT CONTENT ON SOCIAL MEDIA

  1. Types of Social Media
  2. The Current Importance of Social Media
  3. Prosumer
  4. Viral Marketing
  5. The Role of the Community Manager
  6. Social Media Plan
  7. Online Reputation

TEACHING UNIT 2. GENERATING VALUE THROUGH CONTENT CURATION

  1. Objectives of Content Curation
  2. Content Curation Strategies
  3. Preliminary Preparation
  4. The 4S of Content Curation
  5. Content Curation Tools

TEACHING UNIT 3. CONTENT MARKETING ON SOCIAL MEDIA

  1. Grow Your Community with Content Marketing
  2. Turn Followers into Customers: Create a Winning Strategy
  3. Essential Tools for Managing Social Media
  4. Free graphic design apps for creating the best visual content
  5. Don't wing it! Create a strategic editorial calendar
  6. How to Manage a Reputation Crisis and Survive It
  7. Analysis and Understanding of Key Social Media KPIs and Metrics
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Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.
Specialized Courses Catalog

Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.
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