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Create and optimize a Facebook Ads campaign

Corporate
Digital Skills

Business Management and Finance

Duration

9 a.m.

PRESENTATION

This formation of Create and optimize a Facebook Ads campaign It will help you understand and analyze all of the process of creation, management, and optimization of a campaign in Facebook Ads. You'll learn about the advantages that have the Using Facebook Ads in your digital marketing strategy and how it can help you increase the sales for your business. You'll target the most suitable audience and learn to identify the your campaign goals. You'll learn how to use the filters and breakdowns to analyze the performance from your ads y optimize your campaigns. You'll learn about the Key Facebook Ads Metrics and the most important metrics you should track in your campaigns. You'll create results reports quickly and efficiently, helping you make the best decisions.

Objectives

  • Learn the step-by-step process for create an ad and a set of ads in Facebook Ads.

  • Effectively attract your prospective customers with relevant content and based on their searches and behavior on the social network.

  • Increase the engagement and the ability to interaction with your current and potential customers.

  • Distinguish between Sales Manager and Ads Manager.

Syllabus

LEARNING UNIT 1. FACEBOOK ADS: WHAT ARE THEY, AND WHY ARE THEY ESSENTIAL TO YOUR DIGITAL MARKETING STRATEGY?

  1. What is Facebook Ads, and what are its new features?
  2. Steps to Create an Ad on Facebook Ads
  3. Ad Manager: How to Use It to Create Ads
  4. Differences Between the Business Manager and the Ads Manager
  5. The 6 Objectives of Facebook Campaigns—Pick the Right One!

LEARNING UNIT 2. CREATE EFFECTIVE ADVERTISING CAMPAIGNS WITH FACEBOOK ADS

  1. Types of Ads on Facebook Ads
  2. Types of Facebook Ads Campaigns
  3. Copy: Short or Long? Choose the ad length that converts best!
  4. How to Create and Set Up an Engagement Campaign
  5. How to Create A/B Testing Campaigns in Facebook Ads
  6. Connect WhatsApp Business with Facebook Ads and boost your campaign's ROI!

LEARNING UNIT 3. SET GOALS AND MEASURE RESULTS TO OPTIMIZE YOUR CAMPAIGNS

  1. Key Metrics to Analyze in Your Facebook Ads Campaigns
  2. How and Where to Analyze a Campaign's Performance
  3. Filters and breakdowns: Key analysis tools for your campaigns
  4. Facebook Ads Reports—Create Them in Just a Few Minutes!
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Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.
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Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.
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