Create an Effective Landing Page

Name: Create an Effective Landing Page
Brand: Educa PHAROS
SKU: AFO028935
Availability: InStock

Industry-Specific

Digital Skills

Other Sectors

Duration

12:00 p.m.

PRESENTATION

Thanks to this training Create an Effective Landing Page You'll learn how to create, design, and optimize a landing page. You'll learn how to redirect the links in your campaigns to attractive and eye-catching landing pages, thereby increasing the conversion rate for your e-commerce business. You'll discover all the key components to create a well-designed landing page that converts. You'll learn how to create Eye-Catching and Original CTAs which will increase the click-through rate. You'll discover the best SEO techniques to improve your landing page's search engine ranking at the top of the rankings. In short, you'll discover the important role that landing pages play in any marketing strategy.

Objectives

Design a Landing Page the Easy Way and fast with technology drag & drop.
Understanding the importance of the AMP technology.
Create Attractions CTAs that maximize the click-through rate.
Select the best ones lead magnets to attract subscribers and leads.

Syllabus

LEARNING UNIT 1. LANDING PAGES: THE BEST WAY TO INCREASE YOUR CONVERSION RATE 1. What is a landing page, and how is it different from a regular webpage? 2. When should you use a landing page? 3. Keys to creating a landing page that generates high conversion rates 4. The anatomy of an effective landing page 5. The best “lead magnets” to include on your landing page 6. How to monitor a landing page LEARNING UNIT 2. ESSENTIAL ELEMENTS OF AN EFFECTIVE LANDING PAGE 1. Page title and subheadings—include your value proposition! 2. Copy: Keep it short—brevity is key 3. Create irresistible Call-to-Action (CTA) buttons 4. Pay attention to images—they’re worth more than a thousand words! 5. Seeing is better than reading! Include videos and other multimedia elements 6. Typography, colors, and design style—choose a minimalist look and feel! 7. Forms—ask only for useful information! 8. SEO tips to optimize your landing page 9. AMP Landing Page: The icing on the cake for your landing page 10. Privacy Policy: Keys to implementing it (properly) on your landing page LEARNING UNIT 3. THE 7 BEST TOOLS FOR CREATING LANDING PAGES 1. Unbounce 2. Instapage 3. Wix 4. Leadpages 5. Pagewiz 6. Mailerlite 7. HubSpot

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Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.

Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Are the masterclasses live?

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Why is Educa PHAROS the best solution?

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.