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Copywriting: The Master Formula

Corporate
Digital Skills

Business Management and Finance

Duration

40 hours

PRESENTATION

Copywriting: The Master Formula It's a good starting point for acquiring the fundamental techniques and knowledge of this discipline. You'll learn how to connect with, inspire, and persuade readers. Once you've finished, you'll have knowledge in important aspects related to the copywriting and the management of a brand; you'll also learn techniques to help you improve your writing skills and strategies for managing and promoting a brand, and you'll be able to create compelling content that drives sales through various methods of communication. In addition, through copywriting, you'll develop writing skills that will serve you well in various aspects of today's business world.

Objectives

  • Define, together with your aspects characteristic features, the concept of copywriting.

  • Learn the main ones techniques y fundamentals of copywriting.

  • Understanding the relationship between SEO y copywriting.

  • Analyze the importance of the titles.

  • Create a identity e image

  • Study strategies for communication.

  • To deepen our understanding of the methods communication.

Syllabus

TEACHING UNIT 1. INTRODUCTION TO COPYWRITING What is copywriting? Connecting, engaging, and persuading Key copywriting techniques SEO for Copywriting The importance of headlines LEARNING UNIT 2. THE BRAND What is a brand? Nature and structure of the brand LEARNING UNIT 3. BRAND CREATION Strategic planning Brand value: Brand Equity Corporate brands and product brands LEARNING UNIT 4. BRAND COMMUNICATION PROCESSES Traditional communication methods The brand in the online environment Visual communication LEARNING UNIT 5. BRAND MANAGEMENT Brand architecture model The Brand Manager as a Leader Brand Meaning Management – Brand Identity Storytelling Branded Content and Product Placement Personal Branding – How to Create Your Own Brand Other Approaches – Cool Hunting, Insight Discovery Packaging Merchandising: The Brand as a Product Information Technology Services of the Spanish Patent and Trademark Office (OEPM)
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Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.
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Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.
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