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Business Plan for Microenterprises

Corporate
Digital Skills

Business Management and Finance

Duration

60h

PRESENTATION

In the business world, it is necessary to know how to carry out the developing a business plan for creation and implementation of a microenterprise, in order to apply the techniques appropriate for the feasibility analysis business ideas and manage the establishment and development of these. With this training initiative in Business Plan for Microenterprises Students will be able to function effectively within the sector and acquire knowledge about the components and processes on creating a business plan for microenterprises. Similarly, you will be able to develop a business plan A comprehensive and effective solution for your small business or the one you're thinking of starting.

Objectives

  • Gain knowledge about the components and processes on creating a business plan for microenterprises.

  • Understanding the importance of a marketing plan.

  • Identify elements material, personnel, and operational in the company's organizational activities.

  • Learn how to evaluate material resources, facilities, and equipment.

Syllabus

TEACHING UNIT 1. FEASIBILITY STUDY OF BUSINESS IDEAS IN MICROENTERPRISES.

  1. The Company: Classification and Characteristics
  2. Microenterprises: Characteristics and Distinguishing Features
  3. Assessing an Entrepreneur's Capabilities: Personal and Financial Factors
  4. Business Ideas: Sources for Finding Ideas; Variables to Consider; Direct and Indirect Factors
  5. How to Choose the Best Business Idea: SWOT Analysis—Purpose, Structure, Development, and Interpretation

TEACHING UNIT 2. STUDY AND ANALYSIS OF THE SECTORS IN WHICH MICROENTERPRISES OPERATE.

  1. The Market: Characteristics, Influencing Factors, and Strategies for Overcoming Barriers to Entry
  2. Market Research: Qualitative and Quantitative Research
  3. Techniques for Gathering Market Information for Microenterprises: Questionnaires, Observation, and Test Purchases
  4. Industry and Competitive Analysis: Identifying and Quantifying Key Variables
  5. The Consumer: Segmentation Criteria
  6. The Questionnaire: Basic Recommendations, Types of Questions, Duration, and Design
  7. Key Statistics in Market Research: Calculation, Interpretation, and Graphical Representation

TEACHING UNIT 3. THE BUSINESS STRATEGY OF MICROENTERPRISES.

  1. The Importance of Having a Marketing Plan
  2. The Marketing Mix: The 4 Ps—Product, Price, Distribution, and Communication
  3. The Product: Characteristics, Types, Product Life Cycle
  4. Strategic Pricing Management: Pricing Policy Objectives, Strategies, and Pricing Methods
  5. Advertising: Types, Choice of Advertising Medium, and Costs
  6. Sales Promotion: Objectives, Tools, Effects, and Costs
  7. Distribution: Functions, Types, and Channels
  8. Customer Service: Basic Guidelines

TEACHING UNIT 4. PLANNING THE NECESSARY RESOURCES FOR MICROENTERPRISES.

  1. The Company's Organizational Activities: Material, Personnel, and Functional Elements
  2. Human Resources Planning in Microenterprises: Job Positions, Professional Profiles, Costs to Be Assumed, and Organizational Structure (Organizational Chart)
  3. Material Resources in Microenterprises: Facilities, Equipment, and Resources
  4. Investment Decisions: Business Premises—Selection, Design Analysis, and Location
  5. Computer Applications for Microbusiness Management: Basic Features
  6. Legal Requirements for Occupational Safety and Health in Common Sectors of Microenterprises
  7. Outsourcing Services: Benefits and Costs

TEACHING UNIT 5. IDENTIFYING THE LEGAL STRUCTURE FOR THE ESTABLISHMENT AND MANAGEMENT OF MICROENTERPRISES.

  1. Most Common Legal Structures for Microenterprises
  2. Determining the Legal Form: Legal Requirements, Tax Considerations, Liabilities, and Share Capital
  3. Sole Proprietorships: Characteristics and Related Regulations
  4. Business Corporations: Characteristics and Related Regulations
  5. Incorporation and Start-up Costs

TEACHING UNIT 6. FINANCIAL PLANNING IN MICROENTERPRISES.

  1. Budget Features and Functions
  2. Types of budgets: capital budget, operating budget, sales budget, purchasing budget
  3. Structure, Preparation, and Presentation of Budgets
  4. Balance Sheet Items: Assets and Liabilities
  5. Financial Statements: Structure, Preparation, and Templates

TEACHING UNIT 7. FINANCIAL FEASIBILITY ANALYSIS FOR MICROENTERPRISES.

  1. Financial Balance: Calculation and Interpretation
  2. Pension Financial Statements: Meaning and Interpretation
  3. Analytical Tools: Key Financial, Economic, and Turnover Ratios
  4. Calculation and Interpretation of Ratios
  5. Economic, Financial, and Asset Reports: Their Use in Feasibility Analysis
  6. Adjustments to the Economic and Financial Situation of Microenterprises: Deviations and Anomalies
  7. Corrective Actions for Deviations
  8. Sources of Funding: Criteria for Selection

TEACHING UNIT 8. DEVELOPING A BUSINESS PLAN FOR MICROENTERPRISES

  1. The Role of a Business Plan in the Competitiveness of Microenterprises
  2. Structure of the business plan: marketing plan, resource allocation plan, financial plan, and formal legal plan
  3. Situation Analysis Reports: business information, economic and financial data, comparative tables of corporate legal structures
  4. Formal aspects of the document: clarity, neatness, organization, and brevity
  5. Tools for Editing and Presenting Information
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Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.
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