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Sales Optimization for Small Businesses

Industry-Specific
Digital Skills

Other Sectors

Duration

8:00 p.m.

PRESENTATION

Training in «Sales Optimization for Small Businesses» is a training program specifically designed to help owners and managers of small retail businesses to improve their commercial operations y maximize his performance in a highly competitive environment. This training focuses on a series of strategies and skills essential for success in the retail sector, addressing key areas such as inventory management, customer service, pricing strategy, and effective promotion.

During this course, participants will learn how to optimize every aspect of their commercial operations to boost sales, improve customer satisfaction, and increase profitability.

Objectives

1. Master the Sales Techniques.

2. Implement Strategies from Merchandising.

3. Focus on the Satisfaction from the Client.

4. Develop a Strategy from Effective Marketing.

5. Optimize the Inventory Management.

6. Uuse Internet and ICT to Increase Sales.

Syllabus

TEACHING UNIT 1. SALES TECHNIQUES

  1. Business Research and the Market Research System (MRS)
  2. How to Attract Customers

TEACHING UNIT 2. MERCHANDISING

  1. How to Improve and Refine Your Sales Skills: Sell More Effectively
  2. The Psychology of Selling
  3. Sales Techniques
  4. How to Set Up a Point of Sale
  5. How to Improve the Effectiveness of Your Storefront

TEACHING UNIT 3. CUSTOMERS

  1. The Importance of the Customer
  2. Identify your expectations to develop a sales strategy
  3. How to Deal with Each Type of Customer
  4. Ensuring customer loyalty

TEACHING UNIT 4. OPTIMIZING THE COMMERCIAL EFFECTIVENESS OF THE POINT OF SALE THROUGH MARKETING

  1. Corporate Strategy
  2. The Operational Marketing Plan
  3. Strategic Objectives of Pricing
  4. Sales Organization Trends

TEACHING UNIT 5. ADMINISTRATIVE TECHNIQUES FOR PROCUREMENT AND INVENTORY CONTROL

  1. Internal Organization
  2. Logistics

TEACHING UNIT 6. USING THE INTERNET AND ICT TO INCREASE SALES

  1. Internet
  2. Use of ICTs
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Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.
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Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.
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