Basic Procedures in Digital Marketing and Social Media

TEACHING UNIT 1. WORK ENVIRONMENT 1. Understanding how the labor market works in the immediate environment by analyzing companies in the economic sector 2. Identifying the professional competencies required for the occupation 3. Identifying the specific competencies and skills necessary to perform the occupation TEACHING UNIT 2. SOCIAL MEDIA 1. Identify the origins of social media 2. Describe social media platforms 3. Analysis of the use of social media in companies 4. Adapting social media platforms to different devices 5. Application of advertising strategies and tools on social media TEACHING UNIT 3. ADVERTISING AND COMMUNICATION TECHNIQUES ON SOCIAL MEDIA 1. Application of advertising and communication techniques for each social media platform 2. Analysis of the results of social media posts 3. Identification of new marketing trends on social media TEACHING UNIT 4. VIRTUAL COMMUNITIES 1. Identifying the roles of a virtual community manager 2. Understanding different virtual communities and how to manage them 3. Developing creative and effective communication 4. Understanding trolls 5. The impact of online reputation