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Analytics and Measurement in the Online Environment

Cross-cutting
Digital Skills

Digital Skills

Duration

30h

PRESENTATION

The Course Analytics and Measurement in the Online Environment It offers you a unique opportunity to break into a booming field where the demand for qualified professionals continues to grow. The ability to measure and analyze data in the online environment is crucial to the success of any digital strategy. In this course, you'll discover the importance of online measurement and become familiar with the key KPIs needed to evaluate campaigns email marketing, content, social media, and inbound marketing. You'll learn how to calculate ROI and create custom URLs to optimize your strategies. Plus, you'll master essential tools such as Google Analytics, Sistrix, HubSpot, and Mailchimp. Finally, you'll gain the skills to create professional reports using Data Studio, enabling you to present data clearly and effectively. This online course equips you with the skills you need to excel in the competitive world of digital marketing.

Objectives

  • Understanding the importance from the measurement in the online environment.

  • Identify and apply specific KPIs for different digital strategies.

  • Mastering tools from measurement and data analysis.

Syllabus

LEARNING UNIT 1. THE IMPORTANCE OF MEASUREMENT IN THE ONLINE ENVIRONMENT 1. The Importance of Measurement in the Online Environment LEARNING UNIT 2. KPIs 1. Key KPIs in the Online Environment 2. KPIs for Email Campaigns 3. KPIs for Content Strategies 4. Social Media KPIs 5. KPIs for Campaigns Based on Inbound Marketing Methodologies 6. KPIs for Google AdWords Campaigns LEARNING UNIT 3. ROI IN DIGITAL MARKETING 1. ROI in digital marketing LEARNING UNIT 4. HOW TO CREATE CUSTOM URLs? 1. How to create custom URLs? LEARNING UNIT 5. MEASUREMENT 1. Measurement Using Google Analytics 2. Measurement Using Sistrix 3. Measurement Using HubSpot 4. Measurement in Google Ads 5. Measurement Using Mailchimp 6. Measurement on Social Media LEARNING UNIT 6. LEARNING TO CREATE REPORTS WITH DATA STUDIO 1. Learning to Create Reports with Data Studio
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Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.
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Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.
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