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An Introduction to Digital Marketing

Cross-cutting
Digital Skills

Digital Skills

Duration

30h

PRESENTATION

The digital age has radically transformed how companies connect with their audiences, and understanding digital marketing is essential to standing out in a competitive market. The course An Introduction to Digital Marketing It offers you the opportunity to immerse yourself in this dynamic industry, where demand for professionals continues to grow. Throughout the course, you’ll explore the evolution of digital marketing from its beginnings to its crucial role in the modern era. You’ll learn how to use various web platforms—both those requiring technical knowledge and those that don’t—and you’ll discover the main strategies of the digital marketing that drive campaign success. Our approach will equip you with the skills you need to navigate trust y creativity in the digital world, opening the door to new career opportunities. Choosing this course means taking a decisive step toward the future of marketing.

Objectives

  • Understanding what the digital marketing and its impact in the modern era.

  • Explore the evolution A history of marketing from its beginnings to the present day.

  • Identify 20th-century marketing models and their relevance today.

  • Analyze web platforms with or without prior knowledge.

  • Discover essential plugins for effectively optimizing WordPress.

  • Learn about the main actions of the digital marketing and its practical application.

  • Develop skills for implementation strategies effective digital strategies.

Syllabus

TEACHING UNIT 1. INTRODUCTION Introduction What Is Digital Marketing? TEACHING UNIT 2. THE EVOLUTION OF DIGITAL MARKETING Introduction The Beginnings of Marketing Marketing in the Modern Era History of Digital Marketing Marketing Models from the 20th Century to the Present Day Marketing Methodologies TEACHING UNIT 3. WEB PLATFORMS Introduction Platforms That Require Technical Knowledge Platforms That Do Not Require Technical Knowledge Conclusions Essential Plugins for Optimal WordPress Performance TEACHING UNIT 4. KEY DIGITAL MARKETING STRATEGIES Key Digital Marketing Strategies
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Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.
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Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.
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