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Advertising Graphic Design

Industry-Specific
Digital Skills

Design and Creativity

Duration

30h

PRESENTATION

Today, graphic design in advertising plays a key role in the visual communication of the brands y companies. Thanks to this training in Advertising Graphic Design You will approach it from the creativity applied to design to the creation of strong corporate identities, which will provide you with the tools you need to develop your creativity. You'll understand the basic principles of design, you'll master the color theory, you'll explore the typography y you will create corporate identities creative. All of this is accompanied by practical instructional videos that encourage experimentation and active learning. Take this unique opportunity to dive into the world of graphic design applied to advertising.

Objectives

  • Understanding the basics of creativity applied to design.

  • Master the basic principles of advertising graphic design.

  • Explore in depth the color theory and its practical application.

  • Learning about the different types of typefaces and their proper use in design.

  • Learn how to work with images and its effective integration into design projects.

  • Develop skills for creating Consistent corporate identities.

  • Apply the knowledge gained to practical cases and real-world projects.

Syllabus

TEACHING UNIT 1. CREATIVITY APPLIED TO DESIGN 1. Definition and Creative Thinking 2. Creative Framework: Skills 3. Creative Strategy 4. Advertising Technology TEACHING UNIT 2. BASIC PRINCIPLES OF DESIGN 1. Design and graphic design 2. Phases of design 3. Basic elements involved in design 4. Composition 5. Theory of perception TEACHING UNIT 3. COLOR THEORY 1. Color 2. Psychology of Color 3. Color in Printing TEACHING UNIT 4. TYPOGRAPHY 1. Concept of Typography 2. Anatomy of a Character 3. Classification of Typefaces 4. Typographic Characteristics of Fonts 5. Typography in the Digital Process 6. Working with Typefaces in Design 7. Installing Fonts 8. Font Managers 9. Software for Creating Typefaces TEACHING UNIT 5. IMAGE AND DESIGN 1. Advertising Illustration 2. Image Editing Software 3. Photoshop TEACHING UNIT 6. CORPORATE IDENTITY 1. The concept of corporate identity 2. Corporate Identity Manual 3. Elements of corporate identity
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Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.
Specialized Courses Catalog

Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.
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