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Advertising Environment

Corporate
Digital Skills

Business Management and Finance

Duration

8:00 p.m.

PRESENTATION

With this formation of Advertising Environment knowledge will be shared necessary to gain a thorough understanding of the advertising environment, as well as the objectives from a company as an advertiser, the advertising media conventional and unconventional, the strategic planning media, creative advertising communication, the consumer / recipient and the advertising agency.

Objectives

  • Analyze the sample advertisement.

  • Understanding the phenomenon of advertising.

  • Understand the role of an advertiser.

  • Identify strategic advertising principles.

  • Distinguish between conventional and unconventional media.

  • Learn about media planning.

  • Exploring the relationship between consumers and advertising

Syllabus

TEACHING UNIT 1. INTRODUCTION 1. A Model Advertising Example 2. Analysis of the Example 3. The Phenomenon of Advertising 4. Does Advertising Work? TEACHING UNIT 2. THE COMPANY AS AN ADVERTISER 1. What Is an Advertiser? 2. The Advertiser’s Intent 3. Strategic Foundations of Advertising 4. Segmentation 5. Advertising Objectives TEACHING UNIT 3. ADVERTISING MEDIA 1. Conventional (above the line) 2. Non-conventional (below the line) TEACHING UNIT 4. SUPPORT SERVICE COMPANIES 1. Strategic Media Planning 2. Creative Advertising Communication TEACHING UNIT 5. THE CONSUMER / AUDIENCE 1. The Power of the Consumer 2. The Consumer’s Attitude Toward Advertising 3. How to Capture the Audience’s Attention 4. Methods 5. Effectively Designing Visual Stimuli 6. Providing Information 7. Evoking Emotions TEACHING UNIT 6. THE ADVERTISING AGENCY 1. A Brief History 2. What Is an Advertising Agency? 3. Structure of an Advertising Agency 4. How Advertising Agencies Charge 5. Factors to Consider When Selecting an Advertising Agency 6. Choosing the Right Agency 7. Functions of an Advertising Agency 8. Types of Advertising Agencies 9. Legal Aspects TEACHING UNIT 7. MEDIA HOUSES 1. Concept 2. Types 3. Organization of Media Houses
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Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.
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Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.
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