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Advanced Program in Digital Transformation

Cross-cutting
Digital Skills

Digital Skills

Duration

60h

PRESENTATION

This Advanced Course in Digital Transformation It is important today because digital transformation is a growing field that is changing the way organizations operate and interact with their customers. It refers to the process of integrating digital technologies across all aspects of an organization to fundamentally change the way it operates and delivers value to its customers. It involves the automation processes, the restructuring of business models and the improvement of decision-making through the data analysis. It is a response to the growing importance of technology in society and business, as well as to the need to adapt to an ever-changing business environment.

Objectives

  1. Improve the operational efficiency.

  2. Offer more experiences custom and suitable for the customers through digital channels.

  3. Increase online visibility through strategies in digital marketing.

Syllabus

TEACHING UNIT 1. INTRODUCTION TO DIGITAL TRANSFORMATION

TEACHING UNIT 2. DIGITAL LITERACY

  1. Leadership and Digital Business
  2. New Ways to Lead Teams in the Digital Age
  3. New Ways of Working
  4. Skills for the Workplace in the Digital Age
  5. Knowledge Management
  6. Talent Management in New Organizational Models
  7. High-Performance Team Management.
  8. Corporate Culture

TEACHING UNIT 3. DIGITAL BUSINESS MODELS

  1. New Business Models in the Digital Age
  2. Characteristics and Transformation in New Business Environments

TEACHING UNIT 4. THE DIGITAL CUSTOMER

  1. Digital Customer
  2. Digital Marketing, Reputation, and Branding
  3. Customer Development in the New Digital Age
  4. B2B Methodologies
  5. Communication Skills
  6. Social Media Strategy
  7. Mobile Business
  8. E-commerce
  9. Search Engine Optimization
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Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.
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Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.
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