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Advertising Copywriting

Cross-cutting
Digital Skills

Soft skills

Duration

75 hours

PRESENTATION

This training on Advertising Copywriting focuses on developing skills and knowledge essential in the field of advertising communication and the copywriting. Participants will learn how to address communication problems, use creative techniques to boost their imagination and creativity, and master persuasive writing to create effective texts that drive sales.

The training program also covers copywriting for the media offline and online, including print media and advertising outreach, brochures, television, radio, direct mail, press releases, and internal communications. The following will be taught: Strategies for Adapting Language digital environments, writing for online media, social media content management, and search engine optimization.

Objectives

  • Improve skills advertising communication.

  • To stimulate the Creativity in Advertising.

  • Mastering r techniquesPersuasive writing.

  • Applying Copywriting to Media offline and online.

  • Manage content across various channels.

  • Use tools for measurement and analysis.

Syllabus

TEACHING UNIT 1. INTRODUCTION.

  1. Solutions to communication problems.
  2. The copy in the concept decision.

TEACHING UNIT 2. CREATIVITY.

  1. Creative strategies and communication channels.
  2. Techniques for Enhancing Imagination and Creativity.

TEACHING UNIT 3. WRITING.

  1. Copy that sells.
  2. Copywriting and concept development.

TEACHING UNIT 4. COPYWRITING IN OFFLINE MEDIA.

  1. Press.
  2. Exterior.
  3. Brochures and point-of-sale displays.
  4. Television.
  5. Radio.
  6. Mailing
  7. Press releases.
  8. Internal communication.

TEACHING UNIT 5. THE ROLE OF COPYWRITING IN ONLINE MEDIA.

  1. Language 3.0.
  2. Writing for online media.
  3. Social Media Writing.
  4. Create and optimize content for search engines.

TEACHING UNIT 6. CONTENT.

  1. Channel Use and Management.
  2. Content management.

TEACHING UNIT 7. MEASUREMENT.

  1. Measuring tools.
  2. Statistics Monitoring.
  3. Channel Use and Management.
  4. Analysis of Results.

TEACHING UNIT 8. LEGISLATION

  1. Copyright.
  2. Advertising regulations.
  3. Internet Legislation.
  4. Self-control.
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Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.
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Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.
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