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Acquiring Customers Through Email Marketing, Using Mailchimp

Corporate
Digital Skills

Business Management and Finance

Duration

30h

PRESENTATION

This Course on Acquiring Customers Through Email Marketing, Using Mailchimp specializes in discussing the participation and increase conversions. Mailchimp is a platform for direct mail marketing A widely used email marketing platform that provides tools and features to efficiently create and manage email campaigns. It’s important that your emails are relevant and of high quality, and that you maintain a relationship of trust with your subscribers by respecting their preferences and privacy rights.

Objectives

  • Properly planning a campaign to Email Marketing with Mailchimp.

  • Learning how to provide valuable information to the leads over time to keep them engaged and help them mature until they're ready to make a purchase.

  • Learning how to encourage customers to leave comments y positive reviews, which can enhance the brand's reputation.

Syllabus

LEARNING UNIT 1. EMAIL MARKETING

  1. What Is Email Marketing?
  2. Why Use Email Marketing in Our Online Strategy
  3. Success Factors in Email Marketing
  4. Define the goals to be achieved through email marketing
  5. Analyze what the competition is doing / measure, measure, measure

TEACHING UNIT 2. MAILCHIMP

  1. Advantages of Mailchimp Over PHPList
  2. Mailchimp Overview
  3. Lists in Mailchimp
  4. Campaigns in Mailchimp

LEARNING UNIT 3. YOUR FIRST LIST IN MAILCHIMP

  1. How to Create a Mailing List in Mailchimp
  2. How to Customize a List in Mailchimp
  3. Required fields for subscribing to a list

LESSON UNIT 4. THE SUBSCRIPTION FORM

  1. Insert the subscription form
  2. Encourage people to subscribe
  3. Key locations where to place the subscription form

LEARNING UNIT 5. DESIGNING NEWSLETTERS

  1. Mailchimp Templates
  2. Premium Templates from Themeforest
  3. Key Factors in Staff Selection
  4. Upload External Templates to Mailchimp
  5. Editing Templates in Mailchimp

TEACHING UNIT 6. CREATING YOUR FIRST CAMPAIGN

  1. How to Create a Campaign in Mailchimp
  2. Difference Between a Campaign and a Mailing List
  3. How to Preview the Newsletter Before Sending It
  4. How to Choose a Newsletter Title
  5. How to Choose the Name of the Newsletter Sender
  6. Other important points to keep in mind

TEACHING UNIT 7. MONITORING THE CAMPAIGN

  1. The Importance of Measurement
  2. The open rate
  3. Calculating CTR
  4. What to Do with Rebounds
  5. Are there any casualties? Here's why.

TEACHING UNIT 8. LEARNING FROM MISTAKES

  1. How to Find Out What People Like and Dislike About Our Newsletter
  2. Optimize the mailing list
  3. Is this the right template?
  4. Gathering user feedback
  5. Improve Performance

TEACHING UNIT 9. CASE STUDY

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Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.
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Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.
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