Management and Strategic Direction

Corporate
Digital Skills

Business Management and Finance

Duration

28h

PRESENTATION

In a current context in which business dynamics and competitiveness are increasingly complex, companies demand qualified professionals to face the challenges of the globalized market.

It is in this context that our training in Management and Strategic Direction arises, which aims to train professionals who are able to face the challenges of the business world, analyze the market in a comprehensive manner, identify growth opportunities and design effective strategies to take advantage of them.

Furthermore, the training in Management and Strategic Direction will equip you with the leadership skills necessary to guide teams towards the achievement of common goals, encouraging innovation and creativity in the process.

Objectives

  • To understand the role of SMEs in the business world.

  • To develop effective leadership skills to guide teams to success.

  • To master the development and execution of a comprehensive business plan.

  • To analyze the market and design marketing and production strategies according to business needs.

  • To efficiently manage human, financial and infrastructure resources.

  • To apply motivation and management techniques to enhance organizational performance.

Syllabus

DIDACTIC UNIT 1. BUSINESS, ORGANIZATION AND LEADERSHIP 1. SMEs as organizations 2. Leadership 3. Recruiting new talent DIDACTIC UNIT 2. THE BUSINESS PLAN I. CREATING A MARKET RESEARCH 1. Utility of the Business Plan 2. Introduction of the Business Plan 3. Business description. Products or services 4. Market Research DIDACTIC UNIT 3. THE BUSINESS PLAN II. BUSINESS PLANNING IN THE AREAS OF COMMERCIAL, MARKETING AND PRODUCTION MANAGEMENT 1. Marketing Plan 2. Production Plan DIDACTIC UNIT 4. BUSINESS PLAN III. PLANNING AND MANAGEMENT OF INFRASTRUCTURE, HR AND FINANCIAL RESOURCES 1. Infrastructures 2. Human Resources 3. Financial Plan 4. Risk assessment. Project assessment 5. Legal structure. Legal form DIDACTIC UNIT 5. MANAGEMENT PROCESS, LEADERSHIP AND MOTIVATION 1. The management process 2. Phases of the management process 3. Leadership: leading and guiding 4. Motivation and needs
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Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.

Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.
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