Green Marketing

Name: Green Marketing
Brand: Educa PHAROS
SKU: AFO028N4W
Availability: InStock

Industry-Specific

Digital Skills

Marketing and Communications

Duration

200 hours

PRESENTATION

Thanks to this Green Marketing Course You will be able to implement and integrate environmental practices into your company through marketing initiatives. In addition, you will have the necessary qualifications to begin creating designs y campaigns eco-friendly businesses. You'll learn the basics of marketing that will help you align your business activities with environmental goals, and you'll discover the reasons behind the need of this type of action and gain an understanding of the current situation. Through this training, you’ll deepen your understanding of the consumer “green” and how to achieve it. Become a driving force for sustainability in the business world with the help of experts in the field.

Objectives

Purchase basic knowledge on green marketing.
Create Products sustainable.
Learning to Design business strategies environmentally sustainable.
Knowing how to communicate values through our brand, product, and company.
Understanding what the greenwashing.
Master the field of corporate social responsibility and its application to business.

Syllabus

TEACHING UNIT 1. Marketing within Business Strategy 1. The fundamentals of market-oriented management 2. Market analysis 3. The customer relationship as a strategic key 4. From traditional marketing to the new relational marketing 5. Customer Loyalty Elements as a Strategic Key to Sales Management 6. Practical Content 7. Definition of the Concept of Marketing COURSE UNIT 2. Conceptualization of Green Marketing 1. Definition of Green Marketing 2. Objectives of Green Marketing 3. The Rise of the «Green» Trend 4. What Is «Greenwashing»? TEACHING UNIT 3. Marketing Planning 1. Sales Forecasting Techniques 2. Strategic Marketing 3. The Marketing Plan 4. Marketing Plan Audit: External and Internal Control TEACHING UNIT 4. The Green Product 1. The Product Life Cycle 2. How to Create a «Green» Product 3. Pricing 4. Eco-Friendly Products 5. How to Spot a Fake «Green» Product LEARNING UNIT 5. Supplementary Concepts, Integrated Product Policy, Ecolabeling, and Ecodesign 1. Integrated Product Policy 2. Ecolabeling 3. Regulations and Standards to Consider 4. Objectives of Eco-Labeling 5. Types of Eco-Labeling 6. Examples of Eco-Labeling 7. Functioning and Effectiveness of an Environmental Labeling System 8. Legal Implications of an Environmental Labeling System 9. Product Self-Declarations: Type II Ecolabel 10. Environmental Product Declaration: Type III Ecolabel 11. Procedure for Preparing an EPD 12. Ecodesign 13. ISO 14006 14. Environmental Management Measures Based on Environmental Labeling and Integrated Product Policy 15. Certification and Accreditation TEACHING UNIT 6. Emotional Branding and Brand Personality 1. Brand Personality and Positioning: How to Create an Inspiring Brand 2. Emotional Corporate Identity: Values That Make a Brand Desirable from an Emotional Perspective 3. Brand Visual Identity: logo, shapes, typography, and colors 4. Color Psychology: colors that evoke emotions LEARNING UNIT 7. The Ethical Values of CSR 1. The Responsible and Sustainable Company: Its Ethical Values 2. Values and Principles of the Traditional Company 3. Values and Principles of the Responsible and Sustainable Company TEACHING UNIT 8. The New Model of Responsible and Sustainable Business 1. Fundamentals of the Socially Responsible Business 2. Characteristics of the Socially Responsible Business 3. Value Creation TEACHING UNIT 9. Business and the Environment 1. Businesses and Their Impact on the Environment 2. The Environment and Business Dynamics 3. Environmental Social Responsibility

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Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.

Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

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Why is Educa PHAROS the best solution?

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.