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Customer Experience Strategy

Industry-Specific
Digital Skills

Other Sectors

Duration

40 hours

PRESENTATION

This Customer Experience Strategy Course It specializes not only in meeting customers' needs, but also in exceeding their expectations and creating positive emotional connections with the brand. This can lead to greater retention of customers, recommendations positive and a positive impact on the company's reputation in the market. It focuses on the deliberate creation and management of memorable and satisfying customer experiences as an integral part of the business strategy.

Objectives

  • Knowing how to define the goals and strategies for becoming a digital company, innovating in digital products and services, taking into account the changes that have occurred in this field, and applying the methodology, design, tools, and operations of Customer Experience for the implementation of the Customer Journey.

  • Learn how to build loyalty among existing customers.

  • Strengthen brand perception and reputation in the market through positive experiences.

Syllabus

TEACHING UNIT 1. CUSTOMER JOURNEY AND BUYER PERSONA

  1. Introduction to the Customer Journey
  2. Stages of the Customer Experience
  3. Suggestions for Improvement
  4. Tools for Creating a Customer Journey
  5. Trends
  6. Introduction to the Buyer Persona
  7. How to Create Your Buyer Persona
  8. Tools

TEACHING UNIT 2. DIGITAL MARKETING PLAN.

  1. Marketing Plan
  2. What is digital marketing?
  3. Digital Marketing Strategies

TEACHING UNIT 3. INBOUND MARKETING (EMAIL MARKETING, CONTENT MARKETING, BLOGS)

  1. Inbound Marketing vs. Content Marketing
  2. Stages of Inbound
  3. Permission Marketing
  4. Email Marketing
  5. A/B testing
  6. What Is a Blog and What Does It Offer?
  7. My First Blog
  8. Design and Templates
  9. How to Highlight It on the Web: Tools
  10. Types of Strategies
  11. Newsletter and Blog
  12. Content Curation
  13. Storytelling

TEACHING UNIT 4. MONITORING AND ACTIVE LISTENING

  1. Why is this important?
  2. Tips for Active Listening
  3. Benefits of Active Listening
  4. Monitoring Tools
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Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.
Specialized Courses Catalog

Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.
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