Management and Strategic Direction

Corporate
Digital Skills

Business Management and Finance

Duration

28 hours

PRESENTATION

In the current context, in which business dynamics and competitiveness As business environments become increasingly complex, companies need qualified professionals to meet the challenges of the globalized market.

It is in this context that our training in Management and Strategic Direction arises, which aims to train professionals who are capable of tackling the challenges of the business world, analyzing the market comprehensively, identifying growth opportunities, and designing effective strategies to capitalize on them.

Furthermore, the Training in Management and Strategic Direction will equip you with the leadership skills needed to guide teams toward achieving common goals, while fostering innovation and creativity along the way.

Objectives

  • To understand the role of SMEs in the business world.

  • To develop effective leadership skills to guide teams to success.

  • To master the development and implementation of a comprehensive business plan.

  • To analyze the market and design, marketing, and production strategies according to business needs.

  • To efficiently manage people, financial and infrastructure resources.

  • To apply motivation and management techniques to improve organizational performance.

Syllabus

TEACHING UNIT 1. BUSINESS, ORGANIZATION, AND LEADERSHIP 1. SMEs as Organizations 2. Leadership 3. Recruiting New Talent TEACHING UNIT 2. THE BUSINESS PLAN I. CONDUCTING MARKET RESEARCH 1. The Purpose of the Business Plan 2. Introduction to the Business Plan 3. Business Description: Products or Services 4. Market Research DIDACTIC UNIT 3. THE BUSINESS PLAN II. BUSINESS PLANNING IN THE AREAS OF SALES, MARKETING, AND PRODUCTION MANAGEMENT 1. Marketing Plan 2. Production Plan TEACHING UNIT 4. BUSINESS PLAN III. PLANNING AND MANAGEMENT OF INFRASTRUCTURE, HUMAN RESOURCES, AND FINANCIAL RESOURCES 1. Infrastructure 2. Human Resources 3. Financial Plan 4. Risk Assessment. Project Assessment 5. Legal Structure. Legal Form TEACHING UNIT 5. MANAGEMENT PROCESS, LEADERSHIP, AND MOTIVATION 1. The Management Process 2. Phases of the Management Process 3. Leadership: Leading and Guiding 4. Motivation and Needs
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Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.

Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.
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