Web Copywriting, SEO, and Content

Name: Web Copywriting, SEO, and Content
Brand: Educa PHAROS
SKU: AFO028CK2
Availability: InStock

Industry-Specific

Digital Skills

Marketing and Communications

Duration

150 hours

PRESENTATION

In today's digital age, mastery of web copywriting, SEO, and content creation is essential for any professional who wants to stand out in the online world. With the rise of digital marketing and the growing demand for quality content, the skills you'll acquire in the Web Copywriting, SEO, and Content Course will put you at the forefront of the industry. This course will teach you how to create copy that not only attracts but also converts, using techniques such as copywriting applied to blogs, e-commerce, and personal branding. You'll learn how to manage and optimize content using tools such as CMS and implement effective content marketing strategies. You’ll also explore the importance of SEO in improving the visibility and reach of your content. With a focus on connecting, engaging, and persuading, this course is ideal for those looking to boost their digital presence and ensure the success of their projects in an ever-evolving market.

Objectives

Understanding the importance of the copywriting in Inbound Marketing.
Identify tools key to content management.
Configure and customize a blog on WordPress.
Apply techniques from copywriting to different types of content.
Developing a Content Strategy with Objectives SMART.
Use techniques for SEO to optimize copywriting.
Write content convincing for the corporate blog.

Syllabus

LEARNING UNIT 1. THE IMPORTANCE OF COPYWRITING FOR INBOUND MARKETING 1. What Is Inbound Marketing? 2. Content Marketing and Copywriting 3. Copywriting to Create Viral Content, Viral Marketing 4. Video Marketing and Brand Storytelling 5. Copywriting and Online Reputation TEACHING UNIT 2. TOOLS FOR CONTENT MANAGEMENT 1. CMS (Content Management System) 2. Example of a CMS: WordPress 3. Tools for publishing content on social media 4. URL shorteners 5. Mailing lists and subscribers 6. MailChimp 7. Newsletters LEARNING UNIT 3. BLOGGING AND WORDPRESS 1. Definition and functions of a blog 2. WordPress Content Management System (CMS) 3. Initial WordPress setup 4. Pages in WordPress 5. Blog design 6. Publishing content 7. Comment management 8. Plugins for optimizing SEO on blogs TEACHING UNIT 4. TYPES OF CONTENT AND THE APPLICATION OF COPYWRITING 1. Internally generated content 2. Blog 3. Microsites 4. Landing pages 5. Mailing lists 6. Social media 7. Discussion forums 8. Web 2.0 events 9. Apps 10. Infographics 11. Digital product portfolios 12. FAQs 13. Photo galleries 14. Videos 15. Podcasts 16. Books, manuals, white papers, e-magazines, and downloadable documents 17. Surveys, quizzes, and scientific studies 18. Sweepstakes and contests 19. Content repurposing 20. Social media mentions 21. Comments on the brand’s blog 22. Reviews, video reviews, lists, and rankings 23. Interviews and features in online media 24. Vertical portals TEACHING UNIT 5. CONTENT GENERATION STRATEGY 1. SMART Objectives 2. Target Audience Segmentation 3. Planning the Content Marketing Strategy 4. Strategic Plan 5. Followers, Leads, Customers, and Prosumers 6. Tactical Plan 7. Editorial Calendar LEARNING UNIT 6. APPLIED COPYWRITING 1. What Is Copywriting? 2. Connect, Engage, and Persuade 3. Key Copywriting Techniques LEARNING UNIT 7. SEO AND COPYWRITING 1. SEO for Copywriting 2. SEO Analysis 3. Keyword Research: SEO and Copywriting LEARNING UNIT 8. COPYWRITING FOR THE CORPORATE BLOG 1. Do We Write for Google or for People? 2. Web Reading Patterns 3. The Inverted Pyramid Structure 4. Breaking Up Monotonous Text 5. Style Guide 6. Keywords in Content Marketing 7. Tips for Finding and Adding Keywords 8. Original Content TEACHING UNIT 9. COPYWRITING FOR PERSONAL BRANDING 1. Introduction 2. Defining Your Brand and Style 3. Identifying and Defining Your Target Audience 4. Building a Contact List 5. Personal Corporate Pages 6. Personal Blog 7. Using Social Media 9. Communication Plan LEARNING UNIT 10. COPYWRITING FOR E-COMMERCE 1. Introduction 2. The Homepage 3. Menus 4. Product Pages 5. Service Descriptions 6. “About Us” Page 7. Contact Page 8. FAQ Page 9. Shopping Cart, Checkout, and Thank-You Page 10. Sending Emails LEARNING UNIT 11. KPIs FOR MEASURING THE EFFECTIVENESS OF YOUR WEBSITE COPYWRITING 1. Web Metrics 2. Users 3. Page Views 4. Bounce rate 5. Geographic data 6. Heat maps 7. Traffic sources 8. Average session duration 9. Blog social bookmarks 10. Blog comments 11. Business metrics 12. Conversion 13. ROI

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Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.

Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

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Why is Educa PHAROS the best solution?

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.