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University Microcredential in Creating Hyper-Personalized Content on Social Media Using AI

Cross-cutting
Digital Skills

IA Academy

Duration

3:00 p.m.

PRESENTATION

In today's digital age, where content is king, the University Microcredential in Creating Hyper-Personalized Content on Social Media Using AI presents a unique opportunity. With the growing demand for engaging and personalized content, to understand how the artificial intelligence can transform the content creation is essential. This course teaches you how to use AI to generate texts, images y videos that capture attention and are tailored to the specific needs of each audience. You'll learn how to map the customer journey, generating messages that resonate with specific audience segments, optimizing titles y calls to action. In addition, you'll explore the production of visual content that not only makes an impact but is also consistent with the brand identity. With the rise of social media and the constant evolution of the technologies, this training will prepare you to lead in a labor market expanding, where the creativity and the technology intertwine to create memorable experiences.

Objectives

  • Understanding the principles of AI in the creation of personalized content.

  • Identify types of algorithms y AI models for data segmentation.

  • Analyze audiences and apply segmentation to improve reach.

  • Use AI tools to generate texts, images y videos.

  • Implement dynamic content tailored to the user's needs.

  • Design marketing campaigns that they evolve in real time.

  • Produce customized visual content according to the social media platforms.

Syllabus

TEACHING UNIT 1. AI AND DYNAMIC CONTENT 1. Artificial Intelligence in Content Creation 2. Types of AI Algorithms and Models 3. Audience Analysis and Data Segmentation 4. Tools for the Automatic Generation of Text, Images, and Videos 5. The Concept of «Dynamic Content» and Its Application TEACHING UNIT 2. HYPER-PERSONALIZATION WITH AI 1. Mapping the Customer Journey 2. Creating User Profiles Using Behavioral Data 3. Generating Messages Tailored to Specific Audience Segments 4. Using AI to optimize headlines and calls to action 5. Designing campaigns that evolve in real time LEARNING UNIT 3. VISUAL CONTENT PRODUCTION WITH AI 1. Generating customized images and graphics 2. Creating short, animated videos 3. Integrating logos and brand elements 4. Selecting optimal visual formats for each platform 5. Prompting techniques
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Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.
Specialized Courses Catalog

Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.
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