The Evolution of Marketing's Role in Business Strategy

Name: The Evolution of Marketing's Role in Business Strategy
Brand: Educa PHAROS
SKU: AFO028MSG
Availability: InStock

Industry-Specific

Digital Skills

Marketing and Communications

Duration

200 hours

PRESENTATION

In an increasingly dynamic and competitive business environment, marketing has evolved to become an essential pillar of business strategy. The Course on the Evolution of the Role of Marketing within Business Strategy offers you the opportunity to acquire essential skills to excel in this booming field. You'll learn about the orientation the consumer, competition, and the importance of a strategic internal perspective. You'll discover the transformative role of CRM and its evolution toward e-CRM, optimizing relationship marketing management and mastering the Social CRM to generate leads. In addition, you'll delve into the strategic and operational functions of the marketing, with a special focus on digital marketing. This course will equip you to conduct effective analysis and planning, from segmentation and positioning to the implementation of a comprehensive marketing plan. If you’re looking to broaden your professional horizons and be part of the growing demand for talent in the marketing sector, this course is your best ally.

Objectives

Identify the role of the marketing in business strategy.
Analyze the focus on customer and its impact on marketing.
Explore relationship marketing and CRM strategies.
Understanding the evolution of the CRM to the e-CRM at the company.
Implement strategies for digital marketing That's right.
Evaluate information systems for segmentation market.
Develop a plan to marketing tailored to the real estate sector.

Syllabus

TEACHING UNIT 1. THE ROLE OF MARKETING IN BUSINESS STRATEGY 1. Consumer Focus 2. Competitor Focus Internal Focus TEACHING UNIT 2. CUSTOMER RELATIONSHIP MANAGEMENT (CRM) 1. Relationship Marketing 2. From CRM to e-CRM 3. Customer Service Strategy 4. Optimization of Relationship Marketing Management 5. Real-Time Management 6. Social CRM and Lead Generation TEACHING UNIT 3. MARKETING AND STRATEGIC MANAGEMENT 1. Functions of Strategic Marketing 2. Functions of Operational Marketing 3. Digital Marketing Strategies LEARNING UNIT 4. MARKETING ANALYSIS AND PLANNING 1. Marketing Information Systems 2. Segmentation 3. Positioning LEARNING UNIT 5. MARKETING IN THE REAL ESTATE SECTOR 1. Marketing as a Management System 2. The Marketing Plan LEARNING UNIT 6. IMPLEMENTING THE MARKETING PLAN 1. Marketing Mix: The Product 2. Marketing Mix: Distribution 3. Marketing Mix: Price 4. Marketing Mix: Communication/General Aspects 5. A Customer Management Model 6. Building Brand Awareness 7. Personal Interaction, Contact Centers, and Visit Management 8. Relationship Management and the Use of CRM 9. Online Real Estate Marketing

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Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.

Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

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Why is Educa PHAROS the best solution?

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.