Strategic Communication in Human Resources

Name: Strategic Communication in Human Resources
Brand: Educa PHAROS
SKU: AFO028Q76
Availability: InStock

Corporate

Digital Skills

Duration

50h

PRESENTATION

Thanks to this Course in Strategic HR Communication, you’ll learn about the necessary tools and acquire the communication skills to effectively convey the actions and policies implemented within the human resources department. This will help improve the brand’s reputation and transform relationships within the company. This is cross-functional training applicable to any industry and essential for all companies. For this reason, it has become a highly sought-after skill in the job market. In Inesem, you'll be able to study at your own pace, always supported by a team of specialized instructors who will guide you throughout the entire process. Now is the time to refresh your knowledge.

Objectives

– Develop new communication skills.

– Understand the importance of corporate social responsibility as it relates to the human resources department.

– Resolve organizational conflicts.

– Develop corporate communication policies.

– Learn about corporate communication tools that are useful in any organization.

Syllabus

TEACHING UNIT 1. COMMUNICATION SKILLS Communication: The Most Valued Skill Communication Skills Effective Oral Communication The Importance of Communication in Leadership TEACHING UNIT 2. COMMUNICATION AND BRAND BUILDING The Importance of Internal Branding Brand Identity: Key to Internal Communication Communication Strategy for Brand Awareness Internal and External Branding as a Catalyst for Change TEACHING UNIT 3. BUSINESS COMMUNICATION Introduction to Corporate Communication The Process and Elements of Communication The Quality of Corporate Communications Types of Communications: Internal and External Types of Corporate Communication TEACHING UNIT 4. COMPREHENSIVE CORPORATE COMMUNICATION POLICIES Comprehensive Communication Policies (CCP) Communication Training for Executives Organizing Public Events Attitudes and Behaviors Toward the Media TEACHING UNIT 5. CORPORATE SOCIAL RESPONSIBILITY AND SOCIAL MARKETING Introduction to Social Marketing Characteristics of Social Marketing Social Responsibility and Ethics in Marketing Types of Social Marketing Social Marketing and Social Responsibility The Expansion of the Concept of Marketing Social Marketing Plan Company Results from Corporate Social Marketing Programs TEACHING UNIT 6. STAKEHOLDERS Stakeholders Concept and Types of Stakeholders Relationships with Stakeholders CSR and Stakeholders TEACHING UNIT 7. DIGITAL CULTURE Leadership and the Digital Enterprise New Ways of Leading Teams in the Digital Age New Ways of Working Skills for Working in the Digital Age Knowledge Management Talent Management in New Organizational Models Managing High-Performance Teams Corporate Culture TEACHING UNIT 8. VIRTUAL COMMUNICATION: TRAINING AND COMMUNICATION MODEL Corporate Training in New Technologies Corporate Social Networks The Employee as Customer: Internal Marketing TEACHING UNIT 9. CONFLICT AND NEGOTIATION Distinction Between Conflict and Negotiation Conflict Theory Conflict Resolution in Work Teams The Importance of Negotiation in Team Leadership Types of Negotiation

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Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.

Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Are the masterclasses live?

Who is it intended for?

What features does Educa PHAROS have?

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Why is Educa PHAROS the best solution?

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.