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Social Media Management: Facebook, TikTok, Instagram, X, and LinkedIn

Cross-cutting
Digital Skills

Digital Skills

Duration

55h

PRESENTATION

The Course on Social Media Management: Facebook, TikTok, Instagram, X, and LinkedIn offers you an unmissable opportunity to stand out in a booming industry with high demand for workers. Social media is not only a communication tool, but also a strategic pillar for any company seeking to connect with its target audience and make an impact. Throughout the course, you'll develop critical skills such as creating engaging content, the strategic use of hashtags, collaboration with influencers, and the implementation of effective advertising campaigns. You’ll also learn how to use analytics and monitoring tools to optimize your online presence and manage your brand’s reputation. This online course will provide you with up-to-date knowledge on emerging trends such as social selling and artificial intelligence in the social media space. Boost your career potential and become a social media management expert with us.

Objectives

  • Learn how to configure y optimize social media profiles for businesses.

  • Develop skills for creating engaging content on TikTok and Instagram.

  • Learn about strategies effective advertising on Facebook, LinkedIn, and X.

  • Improve the use of tools for analytical y monitoring on social media.

  • Apply techniques for copywriting to capture the audience's attention.

  • Implement management plans online reputation on social media.

  • Identify and apply current trends on social media to innovate.

Syllabus

TEACHING UNIT 1. FACEBOOK MANAGEMENT 1. Getting Started with Facebook 2. Facebook for Businesses 3. Setting Up a Fan Page 4. Message Settings: Facebook Messenger 5. Types of Posts 6. Creating Events 7. Facebook Marketplace 8. Page Administration 9. Facebook Insights TEACHING UNIT 2. INSTAGRAM MANAGEMENT 1. Introduction to Instagram 2. Instagram for Businesses 3. Creating Content 4. Using Hashtags 5. Instagram Stories 6. Creative Tools 7. Collaborating with Influencers 8. Key Metrics LEARNING UNIT 3. LINKEDIN MANAGEMENT 1. Introduction to LinkedIn 2. LinkedIn for Businesses 3. Creating and Optimizing a Profile 4. Groups 5. SEO for LinkedIn 6. Analytics on LinkedIn 7. LinkedIn Recruiter LEARNING UNIT 4. TIKTOK MANAGEMENT 1. What Is TikTok and How Does It Work? 2. Content Creation on TikTok 3. Strategies for Gaining Followers (hashtags, likes, challenges…) 4. The Role of Marketing on TikTok LEARNING UNIT 5. X MANAGEMENT 1. Introduction to X 2. Basics of X 3. X for Businesses 4. Customer Service via X 5. Content 6. Using Hashtags and Trending Topics 7. X Analytics 8. X Pro 9. Audiense 10. Hootsuite 11. Bitly TEACHING UNIT 6. SOCIAL MEDIA ADVERTISING 1. Facebook and Instagram Ads 2. LinkedIn Ads 3. X Ads 4. TikTok Ads TEACHING UNIT 7. EXAMPLES OF SOCIAL MEDIA CAMPAIGNS 1. Analysis of the Hawkers Campaign on Facebook 2. Analysis of the Chicfy Campaign on Instagram 3. Analysis of the Pantene Campaign on X 4. Analysis of the eBay Campaign on TikTok 5. HP Case Study on LinkedIn LEARNING UNIT 8. COPYWRITING TECHNIQUES FOR SOCIAL MEDIA 1. The Importance of Copywriting in Social Media 2. Business Objectives 3. Know Your Audience 4. Channel, Content Strategy, and Editorial Calendar 5. Testing and Analysis LEARNING UNIT 9. SOCIAL MEDIA MANAGEMENT TOOLS: ANALYTICS AND MONITORING 1. X Analytics 2. X Pro 3. Audiense 4. Hootsuite 5. Bitly 6. Facebook Business Manager (Creator Studio) LEARNING UNIT 10. REPUTATION MANAGEMENT 1. Reputation Plan 2. Development and Implementation of the Plan on Social Media 3. Major Reputation Threats 4. Online Reputation Success Stories TEACHING UNIT 11. SOCIAL MEDIA TRENDS 1. Social Selling 2. Artificial Intelligence 3. Live Social Shopping 4. User-Generated Content 5. Social Media Storytelling
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Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.
Specialized Courses Catalog

Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.
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