Social Media Literacy and Management in the Workplace

Name: Social Media Literacy and Management in the Workplace
Brand: Educa PHAROS
SKU: AFO028GNH
Availability: InStock

Cross-cutting

Digital Skills

Soft skills

Duration

40 hours

PRESENTATION

Social Media Literacy and Management in the Workplace is relevant in today's market due to the growing importance of social media on companies' productivity and daily operations. This course covers key topics such as trends on major social media platforms and their management tools. By choosing this course, students will gain practical knowledge for managing social media profiles, taking advantage of the main functions that they offer to increase productivity and improve business communication. Students will learn how to get the most out of social media, especially Facebook, Instagram, LinkedIn, and Twitter, and become advanced users.

Objectives

Understanding the fundamentals of the major social media.
Discover firsthand everything involved in managing social media and the business communication.
Understand the framework you need to follow to use social media at an advanced level.
Understand the key steps for increasing productivity by tools specific to social media.

Syllabus

TEACHING UNIT 1. MASTER SOCIAL MEDIA 1. An Introduction to the New Internet Model 2. Understanding the Role of the Community Manager 3. Using Social Media (SM) 4. Characteristics of Social Media 5. Using Other Social Media Platforms LEARNING UNIT 2. UNLOCK THE FULL POTENTIAL OF FACEBOOK 1. First Steps with Facebook 2. Facebook for Businesses 3. Setting Up a Fan Page 4. Setting Up Messaging: Facebook Messenger 5. Types of Posts 6. Creating Events 7. Facebook Marketplace 8. Page Management 9. Facebook Insights LEARNING UNIT 3. INSTAGRAM: CAPTIVATING AUDIENCES 1. Introduction to Instagram 2. Instagram for Businesses 3. Content Creation 4. Using Hashtags 5. Instagram Stories 6. Creative Tools 7. Collaborating with Influencers 8. Key Metrics LEARNING UNIT 4. CONNECTING WITH OTHER COMPANIES ON LINKEDIN 1. Introduction to LinkedIn 2. LinkedIn for Businesses 3. Creating and Optimizing Your Profile 4. Groups 5. SEO for LinkedIn 6. LinkedIn Analytics 7. LinkedIn Recruiter LEARNING UNIT 5. TWITTER FOR EFFECTIVE COMMUNICATION 1. Introduction to Twitter 2. Twitter Basics 3. Twitter for Businesses 4. Customer Service via Twitter 5. Content 6. Using Hashtags and Trending Topics 7. Twitter Analytics 8. TweetDeck 9. Audiense 10. Hootsuite 11. Bitly

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Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.

Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

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Why is Educa PHAROS the best solution?

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.