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CSR: What It Is and How to Implement It in Your Company

Corporate
Digital Skills

Compliance, Quality, and Occupational Health and Safety

Duration

12:00 p.m.

PRESENTATION

With training in CSR: What It Is and How to Implement It in Your Company, will strengthen one of the company's most important areas, related to the Corporate Social Responsibility and on the aspects covered by its management within the organization, where the following will be obtained: Required skills and abilities to effectively carry out your professional work and achieve your desired goals. CSR refers to companies' commitment to ethics, sustainability, environmental and social responsibility, and positive impact in the communities where they operate. This course trains professionals to lead and promote socially responsible business practices in their companies.

Objectives

  • Understanding the concept of CSR, Its Evolution, and Context.

  • Learning the role within public administrations and the national and international situation.

  • Understanding the process applicable to the CSR as a Management System and its business development.

  • To explore the Cost generation and the tools for managing and communicating costs.

Syllabus

TEACHING UNIT 1. CSR: WHAT YOU NEED TO KNOW

  1. Introduction to CSR: Context and Background
  2. Investment from a Social Perspective
  3. The Role of Public Administrations
  4. CSR in Spain
  5. CSR in Europe
  6. CSR and Public Policy

TEACHING UNIT 2. KEY PRINCIPLES FOR IMPLEMENTING CSR IN BUSINESS

  1. Companies and Stakeholder Groups
  2. CSR as a Management System
  3. Why is this important?
  4. Implementing CSR in a Business
  5. What are the associated costs?
  6. Management and Communication Tools
  7. CSR in Small and Medium-Sized Enterprises

TEACHING UNIT 3. CORPORATE SOCIAL RESPONSIBILITY AND SOCIAL MARKETING

  1. How Does Social Marketing Make a Difference?
  2. Fundamentals of Social Marketing Implementation
  3. Social Responsibility and Ethics in Marketing
  4. What types of social marketing are there?
  5. The Development of Social Marketing
  6. Company Results from Corporate Social Marketing Programs

TEACHING UNIT 4. CORPORATE SOCIAL RESPONSIBILITY AND THIRD-SECTOR ORGANIZATIONS

  1. What role does CSR play in nonprofit organizations?
  2. Corporate Social Marketing Management by an NGO
  3. Different Ways to Create a Corporate Social Media Marketing Plan
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Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.
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Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.
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