Political Communication in Digital Environments

Cross-cutting
Digital Skills

Soft skills

Duration

200 hours

PRESENTATION

In today's digital age, political communication has undergone an unprecedented transformation. The Course on Political Communication in Digital Environments It offers you the opportunity to immerse yourself in this exciting world where e-government, cyberpolitics, and cyberdemocracy take center stage. With growing demand for professionals in this sector, this course is essential for those who want to stand out in the field digital policy. You'll learn how to tailor political communication, develop social media strategies, and manage search engine optimization—skills that are essential in an environment where the relationship between citizens and government agencies is constantly evolving. We'll provide you with the tools you need to address the risks of the digital communication, such as fake news, ensuring the quality and accuracy of information. Taking this online course will allow you to gain key knowledge to influence and lead in the digital political sphere, positioning yourself as a leader in this rapidly growing field.

Objectives

  • Understanding the e-Government and its impact on modern public administration.

  • Implement strategies for e-democracy to encourage citizen participation.

  • Develop skills in tailoring digital political communication.

  • Create effective plans for digital communication for political parties and institutions.

  • Implement techniques for SEO to improve search engine rankings.

  • Identify and Mitigate risks in digital communication through fact-checking.

  • Adapt political communication to the diversity of digital audiences.

Syllabus

TEACHING UNIT 1. E-GOVERNMENT What is e-Government? Global Regulatory Changes The Dilemma: Taxpayers or Customers? The New Relationship Between Citizens and Government TEACHING UNIT 2. CYBERPOLITICS AND CYBERDEMOCRACY Channels for Participation in Cyberpolitics and Cyberdemocracy Examples of Cyberpolitical Mobilizations TEACHING UNIT 3. DIGITAL COMMUNICATION Personalization of Political Communication Adapting to Diversity TEACHING UNIT 4. DIGITAL COMMUNICATION STRATEGY Institutional digital communication strategy Political party digital communication strategy Social Media Plan TEACHING UNIT 5. SEARCH ENGINE OPTIMIZATION Search Engine Optimization and Web Analytics Search Engine Optimization Tools TEACHING UNIT 6. RISKS OF COMMUNICATION IN DIGITAL ENVIRONMENTS The Quality-Quantity Relationship in Information Fake News Fact-Checking
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Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.

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Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.
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