In a dynamic and ever-changing work environment, the course “New Ways of Working: Digital Marketing in Engineering” offers you the opportunity to transform your approach to digital marketing—specifically designed for the engineering sector. With the growing demand for digital skills, this course equips you to master advanced techniques such as SEO, marketing automation, and inbound marketing. You’ll learn how to attract, convert, close deals with, and retain customers, as well as how to define and create buyer personas and set SMART goals. You’ll also delve into the customer lifecycle—from discovery to decision—and develop content strategies tailored to each phase of the buyer’s journey. In a market where companies are seeking to innovate and stand out, possessing these skills can be a decisive factor in your professional success. The online format offers flexible learning tailored to your needs, ensuring you can advance your career from anywhere.
Yes. All Educa PHAROS masterclasses are held live so you can interact with the speakers, ask questions, and participate in real time.