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Mystery Shopping

Industry-Specific
Digital Skills

Other Sectors

Duration

2:00 p.m.

PRESENTATION

Would you like to know if your company is doing well? just as you think What works? Or maybe you'd like to research your competition without them realizing it?

This training in Mystery Shopping is an educational program designed to train participants in the implementation of Discrete and objective quality assessments products, services, and experiences in a variety of business settings. The main objective of this course is to prepare students to act as «mystery shoppers» or «mystery shoppers,» who visit businesses or interact with them anonymously in order to evaluate and provide feedback on specific aspects of customer service, service quality, and the compliance with company standards.

Objectives

  • Learn what the Mystery Shopping and what is their process.

  • Evaluate the benefits to hire a mystery shopper.

  • Learning about the different research that can perform a mystery shopper.

  • Find out how your competition.

Syllabus

TEACHING UNIT 1. AN INTRODUCTION TO THE CONCEPT OF A MYSTERY SHOPPER!

  1. I want to know what mystery shopping is!
  2. But how does the mystery shopping process work?
  3. Advantages and Disadvantages to Consider
  4. The Many Benefits of Mystery Shopping

TEACHING UNIT 2. HOW DOES A MYSTERY SHOPPER DO THEIR JOB?

  1. In-person research
  2. Telephone Survey
  3. Online Research
  4. Mystery Dinner
  5. Mystery Guest
  6. Mystery Patient

LEARNING UNIT 3. CAN I USE IT FOR MY BUSINESS AND TO ANALYZE THE COMPETITION? YES!

  1. Internal Mystery Shopping: I Want to Know How My Company Works!
  2. Benchmarking: I want to learn about best business practices!
  3. I want to know how my competitors operate!
  4. Mystery Shopping Evaluation
  5. How can I tell if a competitor has hired a mystery shopper to evaluate my company?
Request for Information

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Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.
Specialized Courses Catalog

Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.
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