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Marketing Plan for the Luxury Sector

Industry-Specific
Digital Skills

Other Sectors

Duration

8:00 p.m.

PRESENTATION

The Luxury Sector Marketing Plan Course It presents a unique opportunity to break into a rapidly growing industry and evolution. Luxury is no longer defined solely by price, but by the experience and the emotional connection that is established with the customer. In this context, it is essential to understand the profile of the luxury consumer, as well as the branding strategies that make a difference. You will learn to apply techniques for neuromarketing that will help you capture the attention of a discerning and sophisticated audience. In addition, the growth of the e-commerce This sector offers endless job opportunities. If you want to stand out in a competitive market and growing—this course is your gateway. You'll develop key skills that will position you as an expert in luxury marketing, preparing you to tackle the challenges of an ever-changing digital landscape. Don't get left behind—be part of this exciting world!

Objectives

  • Analyze the characteristics of the luxury consumer to identify market opportunities.

  • Define the buyer persona to properly segment the luxury market.

  • Assess digitalization in the luxury sector and its impact on the consumer behavior.

  • Implement strategies for e-commerce to enhance the digital experience for luxury customers.

  • Develop a strong brand image based on these elements key to luxury branding.

  • Implement marketing techniques experienceto create emotional connections with consumers.

  • Use neuromarketing principles to optimize the consumption and perception of luxury products.

Syllabus

LEARNING UNIT 1. PROFILE OF THE LUXURY CUSTOMER 1. Characteristics of the luxury consumer 2. Buyer persona or ideal customer 3. Market segmentation LEARNING UNIT 2. THE DIGITAL LUXURY EXPERIENCE 1. Digitalization in the Luxury Sector 2. Changes in Luxury Consumer Behavior 3. E-commerce and Luxury 4. Application of Communication Strategies in E-commerce TEACHING UNIT 3. BRANDING AND BRAND IMAGE 1. What Is a Brand? 2. Brand Building in the Luxury Sector 3. Key Elements of Brand Image 4. Jung’s 12 Personality Archetypes TEACHING UNIT 4. PROMOTIONAL STRATEGIES 1. Experiential Marketing 2. Influencer Marketing: Selection and Management of Brand Ambassadors LEARNING UNIT 5. NEUROMARKETING TECHNIQUES APPLIED TO LUXURY CONSUMPTION 1. Fundamentals of Neuromarketing 2. Applications in the Luxury Sector 3. Neuromarketing Principles Used in the Luxury Sector 4. Packaging and Neuromarketing
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Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.
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Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.
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