Marketing Automation and Email Marketing

TEACHING UNIT 1. EMAIL MARKETING 1. What is email marketing? 2. Why use email marketing in our online strategy? 3. Factors for success in email marketing 4. Defining the Goals to Achieve with Email Marketing 5. Analyzing What the Competition Is Doing / Measure, Measure, Measure LEARNING UNIT 2. INTRODUCTION TO MARKETING AUTOMATION 1. Marketing Automation: Concept and Case Studies 2. Marketing Automation Tools 3. Automated Advertising and Promotion 4. Customer Relationship Automation 5. Data Management and Analysis in Marketing Automation LEARNING UNIT 3. MARKETING AUTOMATION STRATEGY 1. Elements of Marketing Automation: Journey Builder, CRM 2. Sales Funnel and Omnichannel in Marketing Automation 3. Designing the Automation Plan (I): Identifying Tasks 4. Designing the Automation Plan (II): Selecting Tools and Metrics for Evaluating Effectiveness LEARNING UNIT 4. PLANNING AN EMAIL MARKETING CAMPAIGN 1. Before You Begin 2. Phases of an Email Marketing Campaign 3. Campaign Objective 4. Before the Campaign 5. Selecting the List 6. Segmentation 7. Personalization 8. Format, Sender, and Subject Line 9. Virality 10. Results LEARNING UNIT 5. KEY DESIGN ELEMENTS AND TECHNIQUES FOR CREATING AN EFFECTIVE EMAIL 1. Introduction 2. Frequency of Emails 3. Considerations 4. Email Design 5. Parts of an Email Message 6. Final Recommendations LEARNING UNIT 6. MAILCHIMP 1. Advantages of Mailchimp Over PHPList 2. Overview of Mailchimp 3. Lists in Mailchimp 4. Campaigns in Mailchimp