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Introduction to the Luxury Industry

Industry-Specific
Digital Skills

Other Sectors

Duration

200 hours

PRESENTATION

The luxury industry is experiencing an exceptional period, with steady growth and unrelenting demand. The course Introduction to the Luxury Industry offers you the chance to immerse yourself in a fascinating sector and a booming sector that combines creativity, exclusivity, and innovation. Through this program, you will acquire key skills to understand the concept of luxury, its historical evolution, and the characteristics that define it. In addition, you will explore digitalization and e-commerce, which are essential elements in the current situation. The importance of this field lies in its ability to adapt and overcome challenges, becoming a driving force behind job opportunities. Taking this course will allow you to stand out in an increasingly competitive market, where trends and emerging markets—especially in Asia and Europe, are redefining luxury. Don't miss the opportunity to gain experience in an industry that knows no bounds.

Objectives

  • Analyze the concept of luxury and its historical development in the current global market context.

  • Identify the distinctive characteristics of luxury products and their impact on demand.

  • Understanding the e-commerce and digitization in the contemporary luxury industry.

  • Examine the impact of the pandemic in the behavior of the consumer of luxury goods.

  • Explore the international meanings luxury goods by region and purchasing power.

  • Evaluate the evolution of consumption in the luxury sector and its relationship with technology.

  • Investigate the current trends and opportunities in emerging luxury markets.

Syllabus

TEACHING UNIT 1. INTRODUCTION TO THE LUXURY INDUSTRY 1. The Concept of Luxury 2. Historical Evolution 3. Characteristics of Luxury Products 4. Factors Influencing the Demand for Luxury Products TEACHING UNIT 2. KEY CONCEPTS OF THE LUXURY INDUSTRY 1. E-commerce and digitalization 2. Major luxury brands today 3. Impact of the pandemic on the luxury sector TEACHING UNIT 3. INTERNATIONAL MEANINGS OF LUXURY 1. The meaning of luxury by region 2. The meaning of luxury by purchasing power 3. The meaning of luxury from an emotional perspective 4. The Meaning of Luxury from an Ideological Perspective TEACHING UNIT 4. THE EVOLUTION OF VALUE IN LUXURY 1. Background of the luxury sector 2. Evolution of consumption in the luxury sector 3. Impact of technology on the luxury sector 4. Challenges and opportunities for the luxury sector 5. Current trends in the luxury market TEACHING UNIT 5. EMERGING MARKETS 1. The Evolution of Luxury Markets 2. Emerging Markets in Asia 3. Emerging Markets in Europe 4. Emerging Markets in the Americas
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Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.
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Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.
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