Integrated Marketing Communications (IMC)

Name: Integrated Marketing Communications (IMC)
Brand: Educa PHAROS
SKU: AFO028MG3
Availability: InStock

Industry-Specific

Digital Skills

Marketing and Communications

Duration

200 hours

PRESENTATION

The Integrated Marketing Communications (IMC) Course It offers you the opportunity to immerse yourself in a constantly growing industry, where demand for workers is high due to companies’ need to adapt to new digital trends. With this course, you’ll gain crucial skills in communication, sales promotion, public relations, sponsorship, and direct marketing—areas that are essential for any professional in the modern marketing. You'll learn how to design effective promotional strategies, manage public relations during crises, and use marketing information systems to make informed decisions. The online format allows you to access the content from anywhere, making it easy to learn at your own pace. Enroll in this course to enhance your skills and become an expert in marketing communication, ready to tackle the challenges of today's market.

Objectives

Understanding the essence of the communication and its essential components in marketing.
Identify effective strategies sales promotion in digital environments.
Apply techniques for public relations to manage online crises.
Evaluate the effectiveness of different types of campaign sponsorships.
Develop direct marketing campaigns using databases.
Implement a Marketing Information System to support decision-making decisions.
Analyze tactics promotional and measure its sales effectiveness.

Syllabus

TEACHING UNIT 1. COMMUNICATION AND ITS COMPONENTS 1. What is communication? 2. Marketing as the foundation of digital communication 3. Other components of marketing 4. Integrated Marketing Communication (IMC) TEACHING UNIT 2. SALES PROMOTION 1. Introduction 2. Characteristics and Objectives of Sales Promotion 3. Promotional Strategy 4. Promotional Tactics 5. Online Sales Promotion 6. Measuring Promotional Effectiveness TEACHING UNIT 3. PUBLIC RELATIONS 1. Nature and concept of public relations 2. Reasons for the development of public relations 3. Public relations techniques 4. Events and trade shows 5. Communication in a Crisis 6. Public Relations on the Internet TEACHING UNIT 4. SPONSORSHIP 1. Concept, Reasons, and Objectives of Sponsorship 2. Types of Sponsorships 3. Evaluating the Effectiveness and Efficiency of Sponsorship TEACHING UNIT 5. DIRECT AND INTERACTIVE MARKETING 1. Direct marketing today 2. Variables in direct marketing 3. The database 4. Conventional media for direct marketing 5. Direct marketing in mass media TEACHING UNIT 5. MARKETING INFORMATION SYSTEM 1. Components of the MIS 2. Concept, objective, and applications of marketing research

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Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.

Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Are the masterclasses live?

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Why is Educa PHAROS the best solution?

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.