AI and Email Marketing: Campaign Automation

COURSE UNIT 1. APPLICATIONS OF AI IN DIGITAL MARKETING Development and application of AI solutions in digital content management Identification of communication and support tools in digital marketing Analysis of online user behavior in the e-commerce sector TEACHING UNIT 2. AI AND MARKETING AUTOMATION Analysis of the strategic discipline of Customer Experience Overview of the digital marketing methodology: Conversion Funnel Implementation of AI in a comprehensive marketing automation strategy Demonstration on the WordPress e-commerce platform TEACHING UNIT 3. EMAIL MARKETING What is email marketing? Why use email marketing in our online strategy? Success factors in email marketing Defining the Goals to Achieve with Email Marketing Analyzing What the Competition Is Doing / Measure, Measure, Measure LEARNING UNIT 4. INTRODUCTION TO MARKETING AUTOMATION Marketing Automation: Concept and Case Studies Marketing Automation Tools Automated Advertising and Promotion Customer Relationship Automation Data Management and Analysis in Marketing Automation LEARNING UNIT 5. MARKETING AUTOMATION STRATEGY Elements of Marketing Automation: Journey Builder, CRM Sales Funnel and Omnichannel in Marketing Automation Designing the Automation Plan (I): Identifying Tasks Designing the Automation Plan (II): Selecting Tools and Metrics for Evaluating Effectiveness LEARNING UNIT 6. PLANNING AN EMAIL MARKETING CAMPAIGN Before You Begin Phases of an Email Marketing Campaign Campaign Objective Before the Campaign Selecting the List Segmentation Personalization Format, Sender, and Subject Line Viral Potential Results TEACHING UNIT 7. KEY DESIGN ELEMENTS AND TECHNIQUES FOR CREATING AN EFFECTIVE EMAIL Introduction Sending Frequency Factors to Consider Email Design Parts of an Email Message Final Recommendations LEARNING UNIT 8. MAILCHIMP Advantages of Mailchimp Over PHPList Overview of Mailchimp Lists in Mailchimp Campaigns in Mailchimp