How to Start from Scratch

Cross-cutting
Digital Skills

Soft skills

Duration

2:00 p.m.

PRESENTATION

Entrepreneurship is considered one of the most appealing activities, due to the level of personal growth it offers, and at the same time one of the most complex, due to the difficulty of establishing a innovative, profitable, and sustainable business model over time. Throughout this training on ‘’How to Start from Scratch", we will provide you with a series of skills, techniques and recommendations to keep in mind when developing a new business idea or project. Discover how to validate a business idea and implement it through a series of clearly defined steps.

Objectives

  • To develop an entrepreneurial mindset what you need to get started.

  • To analyze the environment and your resources in order to identify and validate business ideas.

  • To define our target customer using the buyer persona and define the touchpoints with the customer journey.

  • To develop a business model and a product from scratch using the Business Model Canvas and the MVP.

  • To define the business strategy of your new business model while developing a business plan.

Syllabus

TEACHING UNIT 1. THE ENTREPRENEUR’S MENTALITY AND PHASES OF ENTREPRENEURSHIP 1. The adventure of entrepreneurship and startups 2. Competency and trend analysis 3. Feasibility and viability factors 4. Resources and capabilities for starting a business 5. Project viability indicators 6. Phases of entrepreneurship DIDACTIC UNIT 2. DESIGN YOUR INNOVATIVE AND PROFITABLE BUSINESS MODEL 1. Innovation and design thinking 2. Creativity and brainstorming 3. Defining the customer, buyer persona, and customer journey 4. Distinguishing features of a good business idea 5. Define your model using the Business Model Canvas 6. Determine your Minimum Viable Product (MVP) 7. Conversion funnel 8. Lean Startup Methodology LEARNING UNIT 3. DEFINE THE STRATEGY TO PROMOTE YOUR BUSINESS MODEL 1. Your brand identity 2. Define your purpose and values 3. SWOT analysis to assess your current situation 4. CAME analysis to determine your objectives and strategy 5. Define your SMART goals 6. Organizational and operational strategy 7. Financial strategy 8. Marketing and sales strategy 9. Action plan and metrics to measure success
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Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.

Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.
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