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Growth Marketing

Corporate
Digital Skills

Business Management and Finance

Duration

8 a.m.

PRESENTATION

In the digital world There's a rumor going around that a large amount of data and information which has radically transformed the marketing industry. In the online environment, the growth opportunities For businesses, these are infinite, and thanks to the vast amount of information we gather on the customer lifecycle, we can develop sustainable growth strategies. This is precisely where the Growth Marketing, a field that deals with optimize the data generated by the sales funnel to promote marketing strategies with which to obtain results that can grow exponentially. Throughout this training in Growth Marketing You'll discover the main ones strategies and skills that must be applied by a Growth Marketer to achieve the best results for the company.

Objectives

  • Understanding the main implications and elements Gowth Marketing, as well as its objectives.

  • Improve the analytical skills of the student body, equipping them with the necessary tools and knowledge.

  • Apply strategies Growth Marketing to acquire more customers, retain them, and achieve a higher return.

  • Understanding the importance of the email marketing and the implementation of best practices.

Syllabus

LEARNING UNIT 1. GROWTH MARKETING: THE BEST WAY TO GROW YOUR BUSINESS

  1. What is Growth Marketing, and how does it benefit a company?
  2. Key Differences from Traditional Marketing
  3. Skills and Psychology of the Growth Marketer
  4. The Inbound Methodology Applied with a Growth Mindset
  5. Basic Principles of Product-Market Fit
  6. Main Distribution Channels
  7. Definition of Buyer Persona in Growth Marketing
  8. Growth Marketing Funnel or Sales Funnel
  9. Customer Activation and Retention
  10. Defining Growth Objectives and Key Performance Indicators (KPIs)

TEACHING UNIT 2. THE 10 TOP GROWTH MARKETING STRATEGIES

  1. SEO Applied to Growth Marketing
  2. Optimizing Landing Pages to Increase Sales
  3. Search Engine Advertising
  4. Social Media Strategies to Drive Growth
  5. Social Media Advertising
  6. Affiliate Marketing and Influencer Marketing
  7. Email Marketing and Best Practices
  8. A/B testing and multivariate testing
  9. Social Media Analytics Tools
  10. Google Analytics and SEM Rush for tracking growth
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Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.
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Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.
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