Growth Hacking

Corporate
Digital Skills

Business Management and Finance

Duration

8:00 p.m.

PRESENTATION

Currently, the The online environment offers incredible opportunities growth opportunities for companies with an online presence. Thanks to the social media, search engines and other online media, companies have the opportunity to develop various strategies to attract a large number of customers. In this training on Growth Hacking You'll discover how to analyze the digital customer sales funnel in order to quickly and effectively implement those strategies that produce the expected results as efficiently, cost-effectively, and quickly as possible. In this Growth Hacking training course, you'll learn how to implement the best Tips for Attracting, Converting, and Retaining Customers, thereby achieving the best possible return on investment.

Objectives

  • Understanding the The Importance of Growth Hacking its current status and its main objectives.

  • Understand the main points Characteristics and Skills that must be applied by a Successful Growth Hacker.

  • Learning to analyze the customer behavior through various channels.

  • Discover the Top Tips for Attracting Customers through various channels.

Syllabus

LEARNING UNIT 1. GROWTH HACKING TO RAPIDLY BOOST YOUR GROWTH

  1. What is Growth Hacking, and what is its philosophy based on?
  2. Differences Compared to Growth Marketing
  3. What are the goals of growth hacking?
  4. Tips for Becoming a Successful Growth Hacker
  5. Psychology of the Digital Consumer
  6. Experiment. A/B testing and hypothesis management
  7. Growth hacking funnel: customer lifecycle

TEACHING UNIT 2. CUSTOMER ACQUISITION: TIPS FOR ATTRACTING CUSTOMERS

  1. Channels for acquiring customers. Touchpoints
  2. Omnichannel Strategies
  3. SEO and SEM for Growth Hacking
  4. SMO and SMM for Growth Hacking
  5. Email Marketing for Growth Hacking
  6. Influencer Marketing and Affiliate Marketing for Growth Hacking
  7. Viral Marketing for Exponential Growth

TEACHING UNIT 3. BOOSTING SALES: SALES HACKS

  1. Identify the Pain Points
  2. WOW Moments
  3. Copywriting to Persuade
  4. Call-to-Action Elements
  5. Conversion Rate Optimization
  6. UI/UX Optimization for Conversion
  7. Identify some key tools for increasing sales

TEACHING UNIT 4. RETAINING CUSTOMERS: TIPS FOR BUILDING LOYALTY

  1. Stages of the Customer Retention Process
  2. Customer Loyalty Program
  3. Email Marketing to Retain Customers
  4. Chat and Other Direct Communication Channels
  5. Social Media and Community Management
Request for Information

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Are the Educa PHAROS courses eligible for credit?

Many courses can be credited toward the master's programs at Structuralia.

Facts about our area

+ 1.483

Hours

+88.999

Minutes

264

Courses

Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate identity and offers a total of more than 900 courses, it provides tailored training for each organization. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.
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